№ 6 ' 2016


  • Modern Journalism: Subjects and Issues

    «Journalism and Economic Science in XXI Century: On the Road to Mutual Understanding»

    The article analyses the current state of economic theory and its development trends. The author reviews problematic issues of coverage of economy in mass media.
    Keywords: theory of economics, journalism, the orthodoxy and the heterodoxy in theory of economics, the core of economic theory, economic policy
    Valeriy L. Ivanitskiy 3
  • «Object and Thematic Features of Graphic Illustrations in Quality Periodicals»

    This article discusses some aspects of the graphic illustrations in quality periodicals. The relevance of the study is stipulated by the fast development of visual media language which has become a full-fledged component of the media text. The study has examined the thematic palette and specific objects of graphic illustrations in quality periodicals. Stable trends have been identified in the graphic illustration subjects in media. The main emphasis has been placed on the content analysis of the object and thematic characteristics of graphic illustrations. In order to study these characteristics the political, economic, industrial, commercial, social, science and technology, leisure groups of illustrations have been established. The thematic palette of graphic illustrations in quality periodicals fits the bias of articles and periodicals, therefore it is closely linked to its concept, priority areas and methods of presentation. Graphic illustrations of news and business periodicals visualize politics, economics and business themes in many cases. Daily sociopolitical press is paying attention to illustrating a wide range of subjects. The analysis has revealed the influence of sociopolitical and economic factors on the subject, problematic and object of graphic illustrations in quality periodicals.
    Keywords: graphic illustration, visualization, subject of illustrations, quality periodicals
    Anastasia L. Svitich 26
  • «Models of Reasoning in Modern Media Texts»

    The author analyzes the concept of «reasoning in journalism.» It also examines the basic model of argumentation in modern media texts, representing opinion journalism, analytical, investigative journalism. We investigate the conditions of efficiency of the argument used in media texts.
    Keywords: reasoning in journalism, modern media texts, basic model of argumentation, conditions of efficiency of the argument
    Alexander A. Tertychniy 46
  • «The Children and Youth Pres under Market Conditions and Commercialization of Mediaspace: The Experience of the Udmurt Press»

    Under conditions of transition to market and commercialized mediaspace in Russia the editorial offices of the children and youth press actively propose additional platforms for advertising. The author of the article for the first time examines forms of cooperation of editorial offices with advertisers and explores the variety of commercial articles on the pages of the children and youth press in Udmurtia. The author points out the appearance of advertising publications for the young audience. It is emphasized that not all ads in newspapers and magazines conform to the interests and needs of readers.
    Keywords: market conditions, commercialization of mediaspace, children and youth press in Udmurtia, interaction with advertisers, advertising
    Galina I. Starkova 70
  • Television and Radio

    «Film and TV: What is the Difference?»

    Film and TV have one fundamental similarity — both of them are flat visual media with the mutual language, — and they have dozens distinctions. Nowadays, many of the distinctions are eliminated, including the technological basis, economical disunion, and some of the aesthetical means. This faces us with the necessity of new differential definition of both media, because the old one, based on the technology, is out of date. The paper discusses the most significant distinctions (derivedfrom Russian theoretical issues), including screen size, place of the exhibition, privacy, artistic and media statuses, intimacy, involving, the presence effect, the direct address to the viewer, the quantity of genres, etc. The author argues that almost all distinctions are the consequences of exhibition’s place: cinema associates with the especial screening house, while TV — with the viewer’s home. Thus, cinema is that is intended for the theatre, and TV— is that is intended for home.
    Keywords: television, cinema, convergence of media, differentiation of media
    Sergei A. Filippov 87
  • «Beginnings and Genesis of Social and Political Talk Show Format»

    Social and political talk show is one of the most popular format of the contemporary television broadcasting. But its history and the problem of periodization is the poorly understood question. The author analyses the first USA talk show as a precondition of the format appearance, as well on Russian television. The article also investigates the origins of talk show on Soviet television in the 70s. The program «Ot vsej dushi» was distinguished as a prototype of modern social and political talk show. The author examines the development of the format after the easing of political censorship in the 80s and its heyday in the first decade of post-Soviet Russia in the 90s of the twentieth century. The final part represents the periodization of the history of talk show on the national television until 2000.
    Keywords: talk show, social and political broadcasting, history of television, Vladimir Pozner, Phil Donahue, «Ot vsej dushi»
    Petr V. Gulenko 109
  • History of Journalism

    «From Dialogue to Invective? »

    So far humanities have failed to provide a uniform definition of dialogue. Hence, it is all the more important to understand the sources of this notion. It appears to be closely associated with the idea of cognition and self-cognition, their potentialities and limits. The paper examines the respective views developed on these concepts by A. Potebnia and M. Bakhtin, analyses I. Tourgenev’s novel “Otsy i deti”, Russian journalism.
    Keywords: A. Potebnia, M. Bakhtin, I. Tourgenev, understanding, dialogue, cognition, discussion, polemics, invective
    Ekaterina I. Orlova 126
  • « Irreligious Renunciation: Heinrich Heine`s Essay “The Romantic School”»

    The article below examines the ideological strategies in Heine's “The Romantic school” — one of the earliest and one of the most controversial studies in Romanticism. Paradoxically enough, Heine's grievances against the romantic mindset resemble closely that rnming from the “catholic party”, i.e. from his most ardent enemies. Both parties relinquish a complex, consequently dialectic, combinative world-view in favour of more hierarchical, solid and steadfast conceptions de facto dropping back to classicistic and scholastic patterns.
    Keywords: Heine, Romanticism, ideology, regression, denunciation
    Boris A. Maximov 140
  • « Russian Coast of Utopia (Evolution of Russian Literary Utopia)»

    The work is focused on the analysis of peculiarities of scantily explored genre of Russian literary utopia. Its origin dates to the XVIII century under the influence of long European tradition, but it is more than an imitation of classical pattern like More‘s «Utopia». Russian literary utopia develops in the spirit of national Russian literature and lays stress on the ethical values in traditional utopian search for the best form of government.
    Keywords: utopia, city, State, M. Sherbatov, T. More
    Alexei P. Shishkin 156
  • Theory of Journalism and Media

    « Social Role of Journalism in Nowadays Discussions Context»

    The article is devoted to distinguishing the reasons, which cause a contradiction between the real state and the expected state in journalism. In the journalism community this contradiction is viewed as replacing journalism by propaganda (this is the way this issue was discussed during the conference of the experts from the Public board on press complaints and the Union of Russian journalists). The article presents the points, which were accumulated during the study of the information environment, which was conducted at the Faculty of Journalism, Moscow State University. The author specifies the meanings of the terms ‘propaganda’ and ‘journalism’, after that based on a cybernetic approach tries to distinguish the key particularities in the system of journalism functions. The novelty of the article lies in the fact that it shows this peculiar feature: journalism simultaneously participates in two frameworks of regulating social life, which underlines its double social role. The contradiction between the expected and the real state in journalism functioning happens when the authorities ignore this fact, which is characteristic for states with authoritarian and totalitarian regimes. Showing the results of the study, the author comments on the state of the information environment in Russia. The main idea of the article is the following: for an optimal operation of journalism it should be regarded as public good and it should be patronized by society.
    Keywords: journalism, propaganda, system of functions, social role, contours of regulation, authorities, public good
    Galina V. Lazutina 178
  • «Theoretical Understanding of Mediatization in the Digital Environment»

    The concept of mediatization is of scientific interest to sociologists, as well as for media researchers. Today, this phenomenon is a feature that distinguishes our present and emphasizing the importance of the media as a tool for social interaction in all areas of cultural development. Moreover, modern media have ceased to play the role of technological platforms only, they have become a full-fledged institution, directly affecting the life of society and determining the main vectors of its development. So, under the strong influence of the rapidly developing digital technology formed an entirely new society — is highly dependent on media consumption. So what is meant by the term mediatization? And what is the difference of this phenomenon from those of similar-sounding concepts as mediazatsiya and medialization? The answers to these questions can be found in the theoretical studies of domestic and foreign media experts and sociologists. The aim of this work was to study the currently available interpretations of the concept, comparative analysis and development most clearly reflects the determination of the phenomenon.
    Keywords: media, mediatatsiya, mediatization, society, digital media, media consumption
    Anna N. Gureeva 192
  • «New Research Challenges in Russian Media Management and Media Economics»

    The article presents the results of meta-research of the scholar activity in media management and media economics fields in Russia. The author has analyzed the dissertation papers on proper subjects and scientific articles in leading publications. The content analysis of these papers has been applied as well. The quantity of articles and dissertations on media management and media economic has been growing rapidly since 2003, but there are few scientific centers producing noticeable number of papers. The strategic management is the most popular theoretical approach amongst Russian scholars. But the bias of Russian scientific paradigm toward the normative theories is evident. This may be a sign of strong need to explain the consequences of political decisions being taken in the country. The author has revealed that Russian scientists are more likely to investigate the subjects of “higher” level of media ecosystem (media environment and media organization). Levels of technologies, tasks and individual users are less explored.
    Keywords: meta-research, media management, media economics, theory, object of research
    Andrei V. Vyrkovsky 209
  • Essay

    «Principles For Followers. 2016, 10 Oct. – 100th Anniversary of Professor Alexander F. Berezhnoy»

    The article is dedicated to the memory of the first Dean of the Journalism Faculty of the Leningrad—St Petersburg University. The author reveals the relevance of the ideas and principles of the organization of journalism education, offered by Professor A. Berezhnoy. Objectively, the today’s generation of teachers is the successor of the business which has been begun by their predecessors many decades ago.
    Keywords: journalistic education, University, continuity
    Sergey G. Korkonosenko 230