The Children and Youth Pres under Market Conditions and Commercialization of Mediaspace: The Experience of the Udmurt Press

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Galina I. Starkova

PhD in Philology, Associate Professor at the Chair of Publishing, Udmurt State University, Izhevsk, Russia


Section: Modern Journalism: Subjects and Issues

Under conditions of transition to market and commercialized mediaspace in Russia the editorial offices of the children and youth press actively propose additional platforms for advertising. The author of the article for the first time examines forms of cooperation of editorial offices with advertisers and explores the variety of commercial articles on the pages of the children and youth press in Udmurtia. The author points out the appearance of advertising publications for the young audience. It is emphasized that not all ads in newspapers and magazines conform to the interests and needs of readers.

Keywords: market conditions, commercialization of mediaspace, children and youth press in Udmurtia, interaction with advertisers, advertising

Gostomyslov A. P. (2006) Detskaya zhurnalistika: hozraschotnye gazety I zhurnaly v shkole: uchebnoe posobie [Children Journalism: Commercial Newspapers and Magazines in School]. St. Petersburg: Izd-vo Mikhailova V. A. (In Russian)

Starkova G. I. (2014) Detsko-yunosheskaya pressa Udmurtii v usloviyah rynka [The Children and Youth Press of Udmurtia under Market Conditions]. In Zhurnalistika v 2013 godu: regiony v rossiyskom mediapronstranstve: zb. mater. mezhdunar. nauch.-prakt. konf. [Journalizm in 2013s: Regions in Russian Mediaspace: A Collection of Materials of Scient.-Practic. Conf.]. Moscow. Pp. 23–25. (In Russian)