№ 6 ' 2015


  • Discussion

    «Modern Russian Media Studies (the Update of Theoretical Approaches) »

    The understanding of the dynamic of the Russian media would be incomplete without the understanding of the changes of the theoretical frameworks within which media studies exist nowadays. The paper attempts to describe the transformation of the main approaches to the study of mass media, the main phases of changes in the Russian media research, to identify the major components of contemporary theoretical approaches to determine the basic concepts of the media and journalism theory.
    Keywords: journalism, mass media, media studies, normative approaches
    Elena L. Vartanova 5
  • Theory of Journalism and Media

    «Journalism as a Social Patronized Good»

    The article presents the interpretation of current state of the journalism coexisting with information business (public relations) within the media industry. In order to overcome the contradictions of such coexistence established in conditions of the market emerge the author suggests the action programme based on the «patronized goods» theory developed by leading Russian economists and widely recognized in the world. The work provides theoretical base and specific examples of the practical applicability of the theory in relation to the journalism. Special attention is paid to the fact that its methodological approaches corresponding to the institutional principle of path dependence, are not contrary to the modern interpretation of the market economy norms.
    Keywords: journalism, patronized goods, sociodynamics, ordoliberalizm, updated methodology
    Valeriy L. Ivanitskiy 27
  • «Media Research: Industrial Demand and Academic Capability »

    It is well known and regarded highly natural that industrial research and academic research are usually at variance with each other regardless of the branch of knowledge at consideration. At the same time there come to life diverse convergence efforts. This article represents one of them, which is aimed at bringing industrial and academic media research together on the field of professional journalism. This kind of convergence is absolutely necessary and feasible. The conviction is grounded upon author’s personal experience, who is both an academic professor and industrial research practitioner.
    Keywords: media study, industrial media study, academic media study, media industry, media business, media company, journalism
    Viktor P. Kolomiets 50
  • Periodical Press

    «Content and Thematic Structure of City Newspapers»

    The article presents the results of content analysis of the medium and small cities newspapers in Russia. The analysis confirms that the thematic structure of newspapers is wide enough and mostly fits their functional specificity. Problems covered in the newspapers are relevant to the needs of the cities and their inhabitants. However, the desires of editorial staff regarding the thematic model are not fully realized particularly because of the economic status of publications, limited staff and lack of professionalism.
    Keywords: medium and small cities newspapers, media picture, media text, thematic model
    Luiza G. Svitich, Olga V. Smirnova, Alla A. Shiryaeva, Mikhail V. Shkondin 64
  • Media Economics

    «The Model of State Financial Support of the National Film Industry: Stages of Development and Current State»

    The article analyzes the economics of Russian film industry. The author draws a conclusion that Russian film industry failed to become the independent industry which is able to develop on the basis of modern market mechanisms and investment decisions. Current model of state support of domestic film industry doesn’t match the modern demands.
    Keywords: film industry, state financial support, economics, entertainment industry
    Natalia V. Tkacheva 92
  • Media Language

    «Interpretative Stylistics»

    The purpose of the article is to ground a necessity of new branch of science — Interpretative Stylistics. Its basis must consist of stylistics, semantics, lexicology, the history of language. All these disciplines should be united with the problem of searching word. All difficult cases of usage (including those concerning linguistic flare) should be interpreted in Interpretative Stylistics framework.
    Keywords: Interpretative stylistics, semantics, lexicology, history of language
    Grigory Ya. Solganik 113
  • Foreign Journalism

    «Dutch Media System Today: A Shift from Democratic Corporatist Towards Liberal Media Model»

    The paper examines the Dutch media system using the classification suggested by D. Hallin and P. Mancini. According to this classification, European countries can be divided into three groups using the following criteria: newspaper industry, political parallelism, journalistic professionalization, and role of the state in media system. The analysis of the Dutch media system after depillarization process (i.e. the disappearance of society’s division into four big segments, also known as ‘pillars’ in the second half of the XX century) showed that today the Dutch media system has become close to the liberal model, although it still retains some typical features of the democratic corporatist one.
    Keywords: the Netherlands, media system, pillarization, democratic corporatist model, liberal media model
    Anna A. Gladkova 121
  • «Role of Media Component in Italian Political Communication (from Frattura Sociale to Frattura Mediale)»

    The article covers the revelation of the media constituent role in the Italian political communication. The author considers the process of the separate mass media transformation, the formation of new media field and also the hybridism of the political information.
    Keywords: political communication, mass media, hybrid information
    Nataliya V. Urina 138
  • Advertising and Public Relations

    «Social Networks in Russian Higher School Contemporary Media Communications»

    Current trend of enhancing competition in the academic field makes actual the necessity for Russian higher school to adopt all possible means of media communications. Given the specificity of the basic target audience of higher school (youth) Russian colleges and universities are increasingly active in using news form of online communication — social networks. That media is extremely helpful in work with either external or internal target groups and helps to achieve a synergetic effect while using it with combination of other media communications. We argue that Russian higher schools are not systematic now in using social networks; intuitive understanding of how to maintain accounts in social nets and which of them fit the goals better are prevalent. The goal of this paper is analysis of dynamics of higher school target audience in social networks and detection of the leading social networks in educational field. We also make some recommendations of how to develop this media communication.
    Keywords: high school, competition, communication, media communication, social networks, target audience, site, account
    Anna N. Gureeva 148
  • Television and Radio

    «Phenomenon of Social and Political Talk Shows Popularity on Russian TV (Autumn 2014 – Spring 2015)»

    The article analyzes a socio-political talk show in difficult for Russian’s foreign policy conditions of the autumn of 2014 and spring of 2015. The number of political talk show increased that time. The analysis of rating indicators of socio-political talk show reveals sustained interest of the audience for such projects, mainly covering the crisis in Ukraine. The article also examines the specific features of subjects of these programs.
    Keywords: socio-political broadcasting, talk show, TV ratings, propaganda, the Ukrainian crisis
    Yulia I. Dolgova 162
  • History of Journalism

    «Females in History of Russian Journalism»

    This article is to draw attention to a significant role women played in the history of Russian journalism — in its’ establishment, in the development of press, in expanding the readership, in democratization of social ideas, whose carrier journalism of Russia was.
    Keywords: Empress Elizaveta Petrovna, first private magazines in Russia, policy of Catherine II in the field of Russian press development, Dashkova, literary salons, women-writers, women editors and publishers
    Galina S. Lapshina 178
  • «S.A. Burachok as a Critic of M. Yu. Lermontov’s the “Hero of Our Time” Novel»

    The article analyses the reviews of ‘Mayak’ magazine editor S. Burachok, devoted to Lermontov‘s work: the ‘Hero of Our Time’ novel. Relying on his own theory of ‘the Russian novel’, which was to resist the Western European art of ‘furious’ romanticism, Burachok transferred the conversation about aesthetics of Lermontov’s oeuvre to religious and ethical plan. The article also focuses on the comparison of Burachok’s and Belinsky’s attitudes in relation to Lermontov’s works.
    Keywords: Lermontov, Burachok, Belinsky, ‘Mayak’, ‘Hero of Our Time’
    Egor V. Sartakov 193
  • «“Time and Us” (“Vremya i My”) Magazine in the “Third Wave” Emigration Context»

    The article is devoted to «the third wave» emigration magazine «Time and us» («Vremya i my»), published and edited by Victor Perelman for 1975—2001. This international democratic magazine of literature and social issues was printed in Tel- Aviv and New-York. The literature section is considered to be very interesting and significant. «The third wave» emigrants together with Soviet authors publishing their works in «samizdat» were among the writers.
    Keywords: Victor Perelman, “Vremya i my”, “third wave” of emigration, literature, literary criticism
    Elena Yu. Scarlygina 204
  • «The Romantic Dimensions of Love: F. Schlegel’s “Lucinde”»

    Schlegels audacious novel, first published 1799, is a good starting point to explore the borderlines between the romantic (i.e. the contemporary) view of love and gender, and that of the Enlightenment. While their predecessors saw in (sensual) love either pleasant pastime or conventional social bonds, the romantic generation regarded it as an universal cognitive tool and a driving force of individual evolution. Through love a person (primarily, a man) can supply significant defects, such as lack of energy and of integrity, — however, it implies reciprocity. For Schlegel, love doesn’t reduce to selfish longing to possess, but it demands a close (and turbulent) interaction, urging both sides to transform and aiming not just at corporal intimacy, but at biological fusion. The romantics tend to describe this process in terms common for erotic and religious matters.
    Keywords: romanticism, gender, Platonism, reciprocity, sensuality
    Boris A. Maximov 214