№ 6 ' 2023


  • Theory of Journalism and Media

    «Media Communication Industry: Towards the Theoretical Grounding of the Category»

    Technological and social processes of the late 20th – early 21st centuries associated with the rapid development of information and communication technologies, computer hardware and software products have led to the formation of a new macro-social entity – the media communication industry, integrated into the national and global economy and interacting in various ways with other sectors of the economy and the world media system. The industry emerging because of the processes of digital transformation of society and the convergence of (mass) media and telecommunications represents a qualitatively new socio-economic phenomenon. The media communication industry is a socio-economic system that inextricably unites the technical means of representation, transmission, storage and processing of digital information and producers and consumers of information interacting via these technical means and ensuring social interactions of members of society, the production and dissemination of meanings, conversion and transformation of tangible and intangible capital associated with them. This paper is intended to describe the main characteristics of this industry, its functions, structure and to provide theoretical justification for introducing the corresponding category into the modern discourse of media studies.
    Keywords: media communications industry, media theory, media communications sociology
    DOI: 10.30547/vestnik.journ.6.2023.336
    Sergei A. Vartanov 3
  • «Current perspectives of media researchers on the norms of scientific communication»

    Among media researchers, a survey was conducted, resulting in a total of 321 completed questionnaires. Analysis of the responses and comments revealed that the norms of science described by Robert Merton in the mid-20th century still remain relevant but require additions due to a changing perspective of many researchers on issues of relationships and communication with a broad audience. Respondents emphasize the need and even obligation for scientists to participate in political processes and educational activities, as well as to consider societal interests at all stages of their work. The identified features may be linked to the fact that the field of media research is largely practice-oriented, and its representatives are inclined to both communicate with the mass audience and prioritize society’s needs over the ideals of “pure science.” However, it is difficult to speak of a consensus regarding norms of scientific communication among all community members. The views of respondents largely depend on the social and administrative context in which they work, and these interconnections require additional study.
    Keywords: scientific communication, norms of science, post-normal science, altmetrics, media studies
    DOI: 10.30547/vestnik. journ.6.2023.3786
    Nataliia D. Trishchenko , Anna A. Tybin 37
  • New Media

    «Moscow Districts’ Telegram Channels: Findings of a Content Analysis Study»

    This article presents the findings of content analysis studу of urban communication in Moscow districts’ Telegram channels, which are considered as a space of exchange of “local” information, of residing in and feelings of the city, citizens’ everyday practices recorded in the text. The study material consisted of 2,620 posts from 43 selected district channels of the city. November 2021 was chosen as the study period for its relatively “quiet” nature in terms of events in the life of the capital. The main research method was content analysis as it allowed the authors to identify the structural and content characteristics of visual communication in the district Telegram channels. The study findings reveal that the content in the district channels of the city is quite heterogeneous and can present in its format both a classic information message about the news of the area/district/city and messages encouraging discussion, advertisements and announcements. The subject matter of content in Telegram channels is largely determined by the specifics of the city district location. However, three particular topics are common to all the channels: nature, housing and utilities sector and cleaning up and the neighborhood infrastructure.
    Keywords: urban communication, hyperlocal media, Telegram channels, content analysis
    DOI: 10.30547/vestnik.journ.6.2023.87117
    Kristina L. Zuykina, Maria E. Anikina 87
  • Modern Journalism: Subjects and Issues

    «Social Journalism: Twenty Years Later»

    Social journalism, which a decade ago was insufficiently legitimate as a theoretical category and discriminated against as a content strategy in practice, today occupies a strong place in public discourse. Among the topics, which are popular and in demand by the audience, existentially important problems are highlighted, reflecting the experience of everyday life in a situation of aggravation of global challenges. The motives for expanding the boundaries of the humanitarian information agenda are different, as are its thematic areas as a product of social journalism. The density of the involvement of everyday realities in the content of the media strongly dictates the adoption of specific decisions that directly affect the development of public potential. This circumstance requires a deeper understanding of the theoretical origins of social journalism and conceptually sound assessments of its post-Soviet path. The article presents the results of the development of social journalism over a twenty-year period, names new phenomena and processes of the last decade, identifies the points of intersection of the main thematic agendas against the background of cardinal changes in the conditions for the development of journalism and the “reassembly” of the domestic media system.
    Keywords: social journalism, humanitarian media agenda, media content, sequestration, diffusion, generalization
    DOI: 10.30547/vestnik.journ.6.2023.118146
    Tatiana I. Frolova 118
  • «Technological Innovations in Russian Business Journals: Genre Solutions»

    The article analyzes the main genre forms of analytical publications about new technologies in the leading Russian business journals, such as Forbes Russia, Expert and Profil for 2017–2021. The most sought after genres are analytical article (30% of all publications), case (23%) and review (20%). These genres form the main directions of journalistic analysis of scientific and technological issues. Notably, the publications in the genre of analytical article are the most diverse: in the form of a practical-analytical article the publications consider the problems of introducing and using new technologies (13.6%), in the form of a general research article – the problems of state innovation policy (9.2%) and the risks of technological development (4.9%). The history and prospects of scientific discoveries and inventions are the subject of popular science articles (2.4%). Genre forms such as expert interview (13%) and author’s column (6%) are also heavily used. The genres of report, recommendation and selection are involved to a much lesser extent, about 2% of publications.
    Keywords: scientific and technological development, innovations, technological innovations, scientific journalism, analytical journalism, business journalism
    DOI: 10.30547/vestnik.journ.6.2023.147167
    Daniil S. Ilchenko 147
  • Education in Journalism

    «Prerequisites and Motives for Getting Journalism Education by Citizens of the PRC in Russia (the case of students of the Faculty of Journalism, MSU)»

    The article presents the data resulting from the survey of Chinese citizens studying at the Faculty of Journalism, Lomonosov Moscow State University (the number of respondents – 260). The survey was conducted to reveal the main socioeconomic characteristics and the motivation of Chinese young people to get journalism education in Russia in general and at Moscow University in particular. Over the past seven years, among applicants from the PRC there has been a steady increase in demand to study at Moscow State University for a degree in Journalism. However, the prerequisites for this trend, the demographic composition of Chinese students, the reasons why they choose to study at the Faculty of Journalism have not been under comprehensive scientific analysis so far. Nowadays, more than 600 students from China are studying at the Faculty of Journalism, so the faculty is Russia’s undisputed leader in terms of providing educational services to Chinese citizens in the field of journalism. In the course of the investigation, we analyzed the answers of respondents, who came to study in the Russian Federation from mainland China, to the questions related to their origin and motives to get journalism education in our country.
    Keywords: education, journalism, China, export of educational services, MSU
    DOI: 10.30547/vestnik.journ.6.2023.168191
    Taras S. Cherevko, Maria D. Putseva 168
  • History of Journalism

    «Ivan Bunin – Correspondent of the Kievlyanin Newspaper (1892–1894)»

    This article considers one of the least studied episodes in I. A. Bunin’s biography. This episode is connected with the writer’s journalistic activity at the end of the 19th century. Despite the lack of information about the writer’s business and creative ties with the daily socio-political and literary newspaper Kievlyanin (1864–1919), the authors of the article tried to reconstruct the circumstances of Bunin’s cooperation in this publication in 1892–1894 and identify the reports that Bunin sent from Poltava to the Kievlyanin newspaper, where they were published anonymously. The difficulties that the authors of the study encountered in the process of identifying these texts – mainly because of the lack of documentary evidence about their range of problems and publication dates – made it necessary to develop a special attribution technique. The essence and results of the application of this technique are also presented in the article.
    Keywords: I. A. Bunin, Kievlyanin newspaper, Poltava, reports, early creative work, Russian periodical press of the late 19th century, attribution
    DOI: 10.30547/vestnik.journ.6.2023.192210
    Anton V. Bakuntsev, Sergey N. Morozov 192
  • «The crimean tatar women’s magazine “Sovet Qadinligi” (“Soviet Woman”): historical, typological and problem oriented thematic characteristics»

    The article deals with the Crimean Tatar women’s magazine “Sovet Qadinligi” (“Soviet Woman”), published in the Crimean ASSR from 1932 to 1941 (in 1932–1936 – under the title “Qadynliq Sotsializm Yolinda” (“Woman On The Way To Socialism”)). The relevance of the appeal to this research publication is due not only to its practical inconsistency, but also to the fact that it was the example of an ethnic women’s magazine published from 1930s to early 1940s. It was the source of information about the Crimean life of certain period and the social transformations that took place in its female environment. The purpose of this article is to reveal the historical, typological and problem oriented thematic aspects of the journal “Sovet Qadynligi”. Based on the completed research and taking into account the type-forming features, the scholars gave the historical and typological characteristics to the edition. The authors also came to the conclusion that the “Sovet Qadinligi” was a mass women’s publication that performed agitation and propaganda functions. The content of the magazine was significantly politicized, and the vocabulary was filled with a large number of Russian neologisms. A large number of materials on the topic of the Soviet government’s concerned for women, the status of women abroad, the publication of works of fiction devoted to the “women’s theme” corresponded to the gender needs of the audience. One could notice the displacement of mother-woman image by the image of a working woman in the early 1930s, and the absence of typical headings for women’s magazines. However, by the end of the 1930s, as the state policy in the field of motherhood and childhood changed, the model of the magazine was partially adjusted. It included a “Children’s page”, the headings “Useful tips”, “To help housewives”, “Tips for young mothers”, as well as materials on the topic of appearance care.
    Keywords: history of journalism, women’s magazine, “Qadynliq Sotsializm Yolinda”, “Sovet Qadinligi”, Crimean Tatar journalism
    DOI: 10.30547/vestnik.journ.6.2023.211231
    Natalia V. Yablonovskaya, Leniyara Sh. Dzhelilova 211