Journalism as a Social Patronized Good

Section: Theory of Journalism and Media

The article presents the interpretation of current state of the journalism coexisting with information business (public relations) within the media industry. In order to overcome the contradictions of such coexistence established in conditions of the market emerge the author suggests the action programme based on the «patronized goods» theory developed by leading Russian economists and widely recognized in the world. The work provides theoretical base and specific examples of the practical applicability of the theory in relation to the journalism. Special attention is paid to the fact that its methodological approaches corresponding to the institutional principle of path dependence, are not contrary to the modern interpretation of the market economy norms.