№ 3 ' 2010


  • Editorial

    «20 years of the freedom of press »

    Keywords: freedom of press
    Yassen N. Zassoursky 5
  • Periodical Press

    «Visualization as an instrument of contents’ structuring in print media »

    The author studies synonymy of such terms as “structure” and “composition” which are actively used in theory of periodicals clearance. He suggests using such term as “content structure” and “visual structure”. 
    Keywords: composition, structure, visual structure
    Svyatoslav G. Gazandzhiev 10
  • New Media

    «Pressing issues in modern web-typographics: insight into the future »

    The article is devoted to the actual problems of typographics in web design. The author extensively covers the using of fonts on the Net, methods of their embedding onto the web page. The role of web standards in the common typographic rules implementation is examined in detail as well. The author concludes the article with a point about technologies role in the web typographics forming process and with a prediction about its future path.
    Keywords: typographics, web design, font, web standards, web technology, CSS
    Alexandr A. Belyaev 15
  • Periodical Press

    «Infographics in modern visual culture »

    Information graphics as an instrument of attraction of modern audience is examined. Author investigates the specifics of infographics design for periodicals.
    Keywords: information graphics, infographics, design, visualization
    Silanov N.A. 23
  • Media Economics

    «Instruments of optimization of editorial costs for monthly magazine under conditions of crisis (design departments case) »

    Author offers a method to reduce charges of printing production in the crisis phenomena in economy in accordance with society changes under the influence of the Internet.
    Keywords: Internet, design service, management, time-management, cost saving
    Denis V. Kovalev 32
  • Periodical Press

    «Getting up a book: from art to artistic construction »

    The author studies the ratio of such concepts as art of book, clearance of a book and typography of a book and their usage related different to editions.
    Keywords: art of book, clearance of a book, art construction, font, illustration
    Stanislav I. Galkin 43
  • History of Journalism

    «How “Morskoy vestnik” (1848-1917) was financed »

    The article contains the data about material and financial support of “Morskoy sbornik” in the period of his publication to 1917.
    Keywords: “Morskoy sbornik”, Navy Ministry, subsidies
    Boris I. Esin 61
  • «“Vestnik Evropy” in 1870s: the program of Russia’s modernization »

    The article is devoted to the ways of correlating the actual problem of Russia’s modernization with the past experience of Alexander's II reforms carried out in 1870-s when the press actively participated in public discussion of the reforms. Materials of liberal magazine “The Herald of Europe” are the valuable historical source reflecting the essence of transformations, the character of modernization and the connection between the process and progressive intellectuals who supported the reformist way of country’s development. According to modern terminology it is possible to assert that, publicists of magazine tried to promote development of organic modernization as they lived in the country that followed a catching up type modernization and estimated the revolutionary option as a successful experience of the past that was possible in their times.
    Keywords: modernization, Alexander’s II reforms, constitutional monarchy, parliamentarianism, European civilization
    Galina S. Lapshina 64
  • «The history of pre-october russian journalism in foreign studies (Part 1) »

    The article is concerned with a series of books and articles written by western researches and dedicated to the history of Russian journalism in pre-October era. Nearly all of them had not been translated into Russian up to this time. The authors show actual and original views on the subject, and offer some general and methodical aspects of studying history of Russian journalism which may be interesting for our scientists.
    Keywords: history of Russian Journalism, pre-October period, foreign researches
    Tatiana S. Rodionova 81
  • «Ivan Bunin’s unknown article»

    This work is a sensational one. Its author proves that the article “In memory of A.F. Koni” (1921), which has been still unknown and unrecognized was written by I.A. Bunin.
    Keywords: I.A. Bunin, A.F. Koni, the article, the obituary, the attribution
    Anton V. Bakuntsev 97
  • «Radio Svoboda in 1950s-1970s: searching for propaganda forms during cold war »

    In post-war years in Munich, zone of the American influence, was gathered about fifty thousand political emigrants from Russia. American diplomats, which observed such concentration of forces, decided (by means of emigrants) to conduct propaganda on the countries of Socialist camp. In 1950—1970 through Radio Liberty was carried out communication between Russian emigrants and their native land, which further turned in fascinating dialogue between emigration and intelligence in Soviet Union. Russian literary tradition has remained in many respects thanks to Radio Liberty. Often literature in Russian abroad survived because of the possibility to broadcast it in Russian for an interested audience.
    Keywords: Radio Liberty, broadcasting, emigrants, propaganda, Russian- language literature abroad
    Anna S. Kolchina 103
  • New Media

    «Blogs as dominant media form among user generated media »

    Modern PR-technologies inseparably linked with Internet. Especially it concerns the PR-methods applied in the IT-companies, as the most progressive in commercial sphere. Not casually American experts in marketing have put into circulation the new term — consumer generated media (CGM) — for definition of the new network media forms stimulating consumers. PR 2.0 is not only a chance to give the work with journalists and colleagues new forms, but also possibility to communicate directly with clients or consumers.
    Keywords: consumer generated media, PR-methods, IT-companies, weblogs, PR 2.0
    Anastasiia A. Zudochkina 117
  • «Current forms and typology models for new media »

    In this article key new media characteristics are analysed which allow to identify main formats and models of new media. The article describes convergence, interac­tivity, digitalization and networking as crucial processes forming the new media con­cept. The following models are characterised as the most successful examples of new media: social networks, blogs and various blog models, news portals and online games. Special attention is drawn to the active and creative role of new media audi­ence in implementing these media models which are analysed not only from the per­spective of content but also through their contribution into realizing relevant social and communicative tasks and activities.
    Keywords: New media, social networks, blogs, convergence, twitter
    Kseniya A. Karyakina 128
  • Media Economics

    «Business concept of mass media outlet and its’ universal nature »

    In article, the thesis of the universal nature of the business concept of the mass media is formulated and based. Its realization is, in turn, made by subjects of branch within the limits of individual business strategy.
    Keywords: mass media, the enterprise of mass media, the universal business concept, business strategy, influence groups, types of strategy
    Valeriy L. Ivanitskiy 138
  • Education in Journalism

    «Journalism education in New York University: history and modernity »

    The Arthur L. Carter Institute at New York University — one of the oldest and most respected Journalism programs in the United States — has always emphasized practical instruction in writing and reporting, rather than theoretical investigations of journalism. In this regard it represents typical example of the top Journalism pro­grams in the United States. In response to the rise of new forms of journalism, New York University has begun encouraging more thoughtful, more searching approaches to writing and reporting. This includes more specialized, scholarly study of the sub­ject matter upon which a student is being trained to write and report. The emphasis remains, however, upon that writing and reporting, more than upon the study of journalism itself.
    Keywords: journalism education in the US, Arthur L. Carter Institute, New York University
    Mitch Stephens 143
  • Foreign Journalism

    «Impact of globalization on chinese and russian media: comparative analysis »

    This paper examines the transitions of mass media in China and Russia under globalization, and the influences of globalization on media systems in both countries.
    Keywords: globalization, media system, China, Russia, comparative analysis
    Lerong Jia 148
  • Media Language

    «Modern television trailer: communicative and stylistic transformation of the genre (trailers for news and news magazine programs of 2005-2009) »

    The article presents a complex research of the contemporary TV-trailer genre from the communication stylistics point of view. The author reveals the extra- linguistical causes of the genre transfiguration in the modern-day TV trailers, as well as the tactics and strategies of trailer production; the main genre intentions are also determined and follows up on the genesis of the genre. In the article, the essential traits of the genre and rhetoric means of text-handling have been determined, and communicative failures and linguo-ethical concerns analyzed.
    Keywords: TV trailer, genre, transfiguration, on-air promotion, promo, communicative failure, linguo-ethical concerns
    Lidia Ye. Malygina 164
  • Discussion

    «Qualifying criterion of creativity in the print media works »

    The article addresses the problem of defining the criteria of creativity in the work of the periodical press in the aspect of copyright law to determine clear signs that could identify the presence of creativity in journalistic work in order to assign it to objects of copyright. The article says that this feature may be the availability of the product of at least three related semantic units, at least one of which must contain an analysis, forecast, comment.
    Keywords: Intellectual property, creativity, periodicals
    Alexei A. Timofeev 172
  • «Ethical dimensions in journalist’s work (the case of advertising in medical periodicals in Germany) »

    Advertisement plays a great role in editions of special medical interest and health magazines. One of the most progressive countries in regulating the quality of such advertisement is Germany. The article reveals interesting examples of illegal presen­tation of facts and facilities of struggle against irresponsible journalists.
    Keywords: Germany, editions of special interest, health magazines, ethics, advertisement
    Natalya A. Chukayeva 187