Current forms and typology models for new media

Section: New Media

In this article key new media characteristics are analysed which allow to identify main formats and models of new media. The article describes convergence, interac­tivity, digitalization and networking as crucial processes forming the new media con­cept. The following models are characterised as the most successful examples of new media: social networks, blogs and various blog models, news portals and online games. Special attention is drawn to the active and creative role of new media audi­ence in implementing these media models which are analysed not only from the per­spective of content but also through their contribution into realizing relevant social and communicative tasks and activities.