Visualization as an instrument of contents’ structuring in print media

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Svyatoslav G. Gazandzhiev

PhD in Philology, Associate Professor, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: gsg40@bk.ru

Section: Periodical Press

The author studies synonymy of such terms as “structure” and “composition” which are actively used in theory of periodicals clearance. He suggests using such term as “content structure” and “visual structure”. 

Keywords: composition, structure, visual structure