Blogs as dominant media form among user generated media

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Anastasiia A. Zudochkina

PhD Student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: perhapsyou@mail.ru

Section: New Media

Modern PR-technologies inseparably linked with Internet. Especially it concerns the PR-methods applied in the IT-companies, as the most progressive in commercial sphere. Not casually American experts in marketing have put into circulation the new term — consumer generated media (CGM) — for definition of the new network media forms stimulating consumers. PR 2.0 is not only a chance to give the work with journalists and colleagues new forms, but also possibility to communicate directly with clients or consumers.

Keywords: consumer generated media, PR-methods, IT-companies, weblogs, PR 2.0