Business concept of mass media outlet and its’ universal nature
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Valeriy L. Ivanitskiy
PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: ivanitsk@mail.ruSection: Media Economics
In article, the thesis of the universal nature of the business concept of the mass media is formulated and based. Its realization is, in turn, made by subjects of branch within the limits of individual business strategy.