Issue

Content:

• Editorial

  «The Vedomosti of Peter the Great – the Agenda for Centuries »

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  Keywords: the Vedomosti, Peter the Great, agenda
  Yassen N. Zassoursky 3
• Theory of Journalism and Media

  «Tendencies of the modern media systems’ development and relevant paradigms of mass communications theory »

  In the article the main characteristics of media of the XXIst century are revealed. For the research of modern media the author introduces the idea of “medialogy” as a new complex academic discipline based on “media system ” and “media communication ” concepts.
  Keywords: media system, media communication, web communication, media divide, medialogy
  Marina G. Shilina 6
• Television and Radio

  «“Soviet” in modern russian television as a symptom of glocalization »

  Processes representing conflicts between the “Soviet” values with those propagandized by contemporary mass culture in Russian tele-ether are investigated.
  Keywords: glocalization, historical programs, mass culture, cultural identity
  Anna A. Novikova , Evgeniya A. Dulo 23

• «Looking for public sphere that never existed. Analysis of political communication on Russian TV (2000-2009) »

  This article is dedicated to the changes which take place in Russian political com­munication after the presidential election of the year 2000. The author analyzes these changes and marks out the basics tendencies of the modern Russian TV political com­munication. According to the author the Russian political communication is based on the principles of responsibility and expediency which cause sometimes the restriction of freedom of speech. Anyway the author thinks that this restriction is the world’s universal tendency connected with the collapse of Habermas’ public sphere.
  Keywords: political communication, television, reasonable, responsibility, expediency propaganda
  Yulia I. Dolgova 38
• Theory of Journalism and Media

  «The social tradition in communication model in Russia »

  This paper represents a synthesis of few working papers of the author, published in various mostly foreign publications. In the paper the author examines social consequences and social prerequisites for specific role that Russian state and Russian audiences are playing in the media. In our opinion the situation in Russian media cannot to be perceived outside the context of social structure of the Russian society and the role of the state in this society.
  Keywords: culture, media, Russia, model, society, publicity, history, communications, power, market, stratification, audience
  Ilya V. Kiriya 51
• Media Economics

  «Regular management in media enterprises: determining terminology »

  The article gives the idea of regular management concept, develops its elements and analyzes its critique. The author assumes that the ultimate objective of regular man­agement on media organization can be described as a development of working environment operating on the basis of institutional norms of national journalism community.
  Keywords: regular management, working environment, institution, risk
  Valeriy L. Ivanitskiy 75

• «Typology of the Ukrainian business press »

  In this article the author tries to mark and systematize print business media in Ukraine with the use of typological researches. Due to use of the experience of Russian scientists, and also practical results of Ukrainian experts, the base attributes of business press are analyzed: audience, editorial, target-oriented, etc. The features of system of Ukrainian business pressa are identified.
  Keywords: typology, business press, Ukraine
  Daria A. Laane 90
• Education in Journalism

  «Journalism education in the United States: from journalism to mass communication »

  The article is devoted to the development of journalism education in the US from the beginning of XX century when the first schools and departments of journalism were established. It examines the main stages in transformation of the narrow-tailored pro­fessional schools into modern centers of research and training for the rather broad field of mass communications which, besides of print and broadcasting journalism, includes also such subfields as advertising and PR. The article analyses the major driving forces behind this development as well as the main contradictions resulting from it, such as di­vision of faculty of American schools of journalism into two adversarial groups, green- eyeshades and chi-squares, and the Woodstein Phenomenon.
  Keywords: journalism, mass communications, journalism education, school of journalism and mass communications
  Vitaliy M. Vinichenko 100
• Television and Radio

  «An approach to the definition of educational television »

  This article presents the rationale of educational television concept. The problem of TV modeling and programming is analyzing along with the concept of public good. The material may be the object of interest to researchers of mass communications, tele­vision journalists, media managers and government organizations that are responsible for licensing broadcasters.
  Keywords: educational television, broadcasting model, public service, enlightenment mission, programming policy
  Yuri M. Ershov 113
• Discussion

  «Recreative functions in media: subject, structure and humanistic potential »

  The main focus of the article is on the essence, content and structure of the recreative functions of the media and various research approaches in the elaboration of recreative functions of the media issues. The article deals with the typicalforms of realization of the recreative functions and with the problem of humanization of recreative media content.
  Keywords: recreation, recreative functions of the media, recreative potential of the media, escapism, entertainment, humanization
  Natalya A. Fedotova 126

• «Methodological basis of the research of axiological domain of teen magazines »

  This article is an attempt to prove the necessity of the teenager magazines, based on authentic Russian values, to be represented at the local market. Another item is danger of uncontrolled transmission of other culture values. The author bases on civilization theory, which claims each supersystem (as P. Sorokin describes the civilization) values autonomy.
  Keywords: values, culture, magazines, mentality
  Sofya B. Steblovskaya 138
• Foreign Journalism

  «Interactive media and political discourse in Finland »

  The paper approaches the theme of political discourse in Finlandfrom the perspective of convergence and interactive media development. The author presents the characteristics of the Finnish audience of the internet, telling more in detail about the blogosphere and political aspects of blogging. The role of “big media ” in interactive political-audience in­terrelations is also under concern, and the members of Finnish Parliament acting as bloggers are considered as well. The paper showed that the democratic potential of inter­active media in Finland is quite high, bit it is still not applied optimally, and the audience itself does not aim to take an active part in social and political debate for several reasons. 
  Keywords: Finnish media, blogs, political discourse, participatory communication
  Petrova V.V. 154

• «Key elements of the country’s image and its promotional techniques (the case of the Italian image in Russia) »

  This article presents the analysis of country image concept and its differences from the Russian equivalent of the word “image” (in the meaning of “appearance”). The analysis based on the Russian political, psychological, sociological, marketing scientific researches. It presents the revealing of main components of the country image structure on the example of Italy’s image formation in the Russian media space, and the enumer­ation of main promotion technologies. According to research dates Italy represents a country with a positive image, which could be hardly spoiled by external and internal factors. Its example and the analysis of successful practical technologies and instruments could be useful as an experience of a country promotion abroad, as well as for the Russian image development abroad.
  Keywords: country, image, media, Italy, technologies
  Daria A. Klimenko 165