Regular management in media enterprises: determining terminology
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Valeriy L. Ivanitskiy
PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: ivanitsk@mail.ruSection: Media Economics
The article gives the idea of regular management concept, develops its elements and analyzes its critique. The author assumes that the ultimate objective of regular management on media organization can be described as a development of working environment operating on the basis of institutional norms of national journalism community.