Interactive media and political discourse in Finland

Section: Foreign Journalism

The paper approaches the theme of political discourse in Finlandfrom the perspective of convergence and interactive media development. The author presents the characteristics of the Finnish audience of the internet, telling more in detail about the blogosphere and political aspects of blogging. The role of “big media ” in interactive political-audience in­terrelations is also under concern, and the members of Finnish Parliament acting as bloggers are considered as well. The paper showed that the democratic potential of inter­active media in Finland is quite high, bit it is still not applied optimally, and the audience itself does not aim to take an active part in social and political debate for several reasons.