Journalism education in the United States: from journalism to mass communication

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Vitaliy M. Vinichenko

PhD in Philology, Associate Professor, Southern Federal University, Rostov-on-Don, Russia

e-mail: vitalyv@sfedu.ru

Section: Education in Journalism

The article is devoted to the development of journalism education in the US from the beginning of XX century when the first schools and departments of journalism were established. It examines the main stages in transformation of the narrow-tailored pro­fessional schools into modern centers of research and training for the rather broad field of mass communications which, besides of print and broadcasting journalism, includes also such subfields as advertising and PR. The article analyses the major driving forces behind this development as well as the main contradictions resulting from it, such as di­vision of faculty of American schools of journalism into two adversarial groups, green- eyeshades and chi-squares, and the Woodstein Phenomenon.

Keywords: journalism, mass communications, journalism education, school of journalism and mass communications