Tendencies of the modern media systems’ development and relevant paradigms of mass communications theory

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Marina G. Shilina

PhD in Philology, Researcher at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: marina.shilina@gmail.com

Section: Theory of Journalism and Media

In the article the main characteristics of media of the XXIst century are revealed. For the research of modern media the author introduces the idea of “medialogy” as a new complex academic discipline based on “media system ” and “media communication ” concepts.

Keywords: media system, media communication, web communication, media divide, medialogy