The social tradition in communication model in Russia

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Ilya V. Kiriya

PhD in Philology, Doctor of Information and Communication (France), Professor at the Chair of Media management and Media Business, Department of Business and Political Journalism, State University – Higher School of Economics, Moscow, Russia

e-mail: ikiria@hse.ra

Section: Theory of Journalism and Media

This paper represents a synthesis of few working papers of the author, published in various mostly foreign publications. In the paper the author examines social consequences and social prerequisites for specific role that Russian state and Russian audiences are playing in the media. In our opinion the situation in Russian media cannot to be perceived outside the context of social structure of the Russian society and the role of the state in this society.

Keywords: culture, media, Russia, model, society, publicity, history, communications, power, market, stratification, audience