Issue

Content:

• New Media

  «Regional Blogosphere as a Platform for Political and So- cial Discussions (on Bashkortostan Example)»

  The author presents the results of the research of the blogosphere in one of Rus­sia regions — the Republic of Bashkortostan. The blogosphere in Russian regions of­ten remains the only platform for free expression of opinions and thoughts. Bashkor­tostan as the region with authoritarian traditions attracts a particular interest. The basis of the research is an analysis of 2500 blog posts produced by 25 the most popu­lar regional bloggers. The analysis is focused on the volume of content on politics and social issues as well as on bloggers’ personal attitude to these subjects. The au­thor also studies the dependence of bloggers’ popularity from their political and so­cial views. The author has revealed the extremely high level of heterogeneity of the regional blogosphere and the absence of correlation between bloggers’ involvement in political discourse and their popularity. The attitude toward the politics, especially in Russia, is mostly negative, but the positive coverage of social life is evident. In general the model of blogosphere in the republic fits the general model of mass media in the region. The differences between these models help to understand the possible trends of regional mass media development without the external limitations.
  Keywords: blogosphere, political discussions, regional mass media, public dialogue, Bashkortostan
  Usmanova D.S. 3

• «Russia Ethnic Groups’ Websites as a Reflection of Lin- guistic and Cultural Pluralism in the Web»

  This article presents the results of the analysis of 124 websites in the Tatar, Bashkir, Chuvash and Chechen languages and/or focusing on various aspects of these ethnic groups’ life (their culture, mass media, governmental and non­governmental organizations). All websites were analyzed according to the following criteria: originality of content, acuteness, mono-, bi- or multi-lingual nature of websites, degree of their interactivity with Internet users. The study revealed main quantitative and qualitative characteristics of the websites under analysis. It also helped to determine factors influencing both the demand for such websites, and the degree of linguistic and cultural pluralism in Runet in general. Among such factors the author names the digital skills of users and their motivation to create original content in native languages.
  Keywords: ethnic groups, pluralism, websites, Tatar, Bashkir, Chuvash, Chechen, Russia
  Anna A. Gladkova 17

• «Internet Capacities as a Tool for Book Publishers Promotion»

  The article examines PR of book publishing houses in web 2.0. The author reviews the methods which are being used in PR of book publishing houses in social nets and blogs and presents the results of research of these activities.
  Keywords: publishing houses, web 2.0, PR, social media
  Anna N. Lavrova 40
• History of Journalism

  «The «Silver Age» Term: Critical Statement and Literary Judgment»

  O. Ronen’s study “The Fallacy of the Silver Age” deals with the history of this term and possibilities of its practical use in the modern literary criticism. Our article is presenting additional information about the use of this expression in the 1920th thereby widening the circle of sources for studying Russian literary critics and journalism. As an annex we are publishing the manuscript article of I.N. Rozanov (1873—1959) “Poets of the Silver Age”.
  Keywords: Silver Age, literary criticism
  Nikolay A. Bogomolov 49

• «The Phenomenology of Critical Interpretation (Global Context and Domestic Experience) »

  The article deals with the problem of the critical interpretation of the literary works. Different points of view are considered: the negation of the interpretation as such by American writer and essayist Susan Sontag and the statement of Italian writer and philologist Umberto Eco — the work of literature is the generator of interpretations. From this point of view the experience of the Russian criticism of the 19th and 20th centuries is analyzed. The critic shows his worth as an artist in the creative interpretations of literary works. Russian criticism of nowadays needs the reinforcement of the interpretation practice for the strengthening of the status of criticism, its contact with the writers and the readers.
  Keywords: literary criticism, critical interpretation, commentary, artistic message, writer, reader
  Vladimir I. Novikov 61

• «Mythologizing Image of Komissarzhevskaya»

  The article is devoted to the first obituaries by A. Block published in the very first weeks after the death of Komissarzhevskaya in February and March of 1910. Ac­cording to symbolic tradition Block created the ideal image of angelic woman gifted her talent and life to the people who didn’t accept her. After edition of these texts there was an explosion of funeral publications of different kinds, the majority of them repeated the main ideas and imageries of Block. Finally the legendary figure of Komissarzhevskaya has lost links with her real character.
  Keywords: journalism, theater criticism, myth and reality, symbolist tradition, scenic image, mythologizing
  Anna Yu. Sergeeva-Klyatis 72

• ««Brobdingnagian Monstrosity» and the Life Size Reception: the Criticism of Close-Up in the American Film Journalism of 1910s»

  It is well known that the arising of the close-up in the early cinema faced a strong resistance, although the genesis of the resistance is not quite clear. In order to understand it, the author analyses the discussion of the size of the screen image in “The Moving Picture World” of the early 1910s. The core of the discussion was the notion of necessity of the natural size of the depicted objects on the screen. This indicates the existence of the specific form of space perception in early film — the life-size reception.
  Keywords: early film, film journalism, historical reception of the cinema, space perception in the flat visual arts
  Sergei A. Filippov 90

• «Sports Journalism after October of 1917: Characteristics of the Soviet Sports Press Origin»

  This article deals with crucial moments of Russian history — October revolution in 1917 and Civil War — in the context of the effect made on sport and sports journalism. The thesis that pre-revolutionary journalism wasn’t over after October coup, but continued to exist and influence the Soviet sports journalism formation is proved on the basis of studying sports press published between 1917 and the beginning of 1920-s. This impact could be considered as obvious example of the traditions’ continuance which shows not only uniqueness of sports press in XIX and the beginning of XX centuries, but also its affinity with Soviet sports press and through it with modern sports journalism.
  Keywords: sport, sports proletarization, sports journalism, sports press, functions of sports press, traditions of sports journalism
  Konstantin A. Alexeev 103

• «The Turkish Newspaper Tan struggle against the German Propaganda in the Second World War Beginning»

  This article describes the struggle of anti-imperialistic and anti-fascist «Tan» newspaper against the German propaganda aiming to win the Turkish public opinion and undermine Soviet-Turkish relations. The article is based on the newspaper’s materials that have been examined and analyzed.
  Keywords: Turkish-German relations, Turkish-Soviet relations, the Second World War, German propaganda, Turkish press, Tan newspaper
  Sevtap Syrakaya 120

• «The Archaic Fairy Tale Motives and Neoplatonic Myth in «The Golden Pot» of E.T.A. Hoffmann»

  The article considers the structural characteristics of Romantic short story by E.T.A. Hoffmann «The Golden Pot», directly dating back to the models of archaic fairy tales and Neoplatonism. Archetypal base of the plot and platonic paradigm are combined in syncretic unity, which provides universality and polysemy of the narration.
  Keywords: archaic fairy tale, Neoplatonism, romanticism
  Yuliya G. Kotaridi 133
• Sociology of Journalism

  «Audience’s Perceptions of Different Content in Russian Business Media»

  The main task of the article is to identify the particularity of perception of different types of text: verbal and visual, as well as audio-visual content in Russian business online media, to show the most and the least popular types of information. The theoretical base of the study deals with definition of text and mediatext, the author outlines key characteristics of content in online media in general and more particular characteristics of verbal, visual, audiovisual and synthetic content. The empirical part of the study is based on the questionnaire of respondents with experimental elements. The author made research using screenshots of three business online media’s front pages — Forbes.ru, Slon.ru and Vedomosti.ru, that reveals how the audience’s attention disperses through the pages, and which criteria of media texts are the most important for respondents.
  Keywords: types of text, mediatext, content, online mass media, audience’s attention
  Andrei V. Vyrkovsky, Maria A. Lyubimtseva 143