Internet Capacities as a Tool for Book Publishers Promotion

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Anna N. Lavrova

PhD Student at the Chair of Editing, Publishing and Informatics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: New Media

The article examines PR of book publishing houses in web 2.0. The author reviews the methods which are being used in PR of book publishing houses in social nets and blogs and presents the results of research of these activities.

Keywords: publishing houses, web 2.0, PR, social media