Audience’s Perceptions of Different Content in Russian Business Media
Download paperPhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: a.v.vyrkovsky@gmail.comPhD student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: lyubimtseva.m@gmail.comSection: Sociology of Journalism
The main task of the article is to identify the particularity of perception of different types of text: verbal and visual, as well as audio-visual content in Russian business online media, to show the most and the least popular types of information. The theoretical base of the study deals with definition of text and mediatext, the author outlines key characteristics of content in online media in general and more particular characteristics of verbal, visual, audiovisual and synthetic content. The empirical part of the study is based on the questionnaire of respondents with experimental elements. The author made research using screenshots of three business online media’s front pages — Forbes.ru, Slon.ru and Vedomosti.ru, that reveals how the audience’s attention disperses through the pages, and which criteria of media texts are the most important for respondents.