№ 4 ' 2012


  • Editorial

    «The Pamphlet against Platitude»

    on new book by S. Muratov (“I Think, You Think…”)
    Keywords: pamphlet
    Yassen N. Zassoursky 4
  • Sociology of Journalism

    «Researching the Transforming Journalistic Cultures in Russia»

    The changes in professional journalistic cultures are described in this article. Brief review of journalists' studies conducted in the USSR is done. This lets make comparisons and see the portrait of modern journalist in historical prospective. On the base of empirical data author describes the perception of professional roles and duties spread among media professionals in a broad international context.
    Keywords: journalistic cultures, levels of analysis, institutional roles, professional standards
    Maria E. Anikina 7
  • «Modern Russian Journalists: Attitudes to the Profession»

    Author analyzes the changes which took place in last decades in Russia in journalistic profession, speaks about the transformations of journalism status, describes the phenomenon profession's popularity in times of lack of media freedom. Describing social mobility processes in historical prospect, author deals with the journalism as social lift. On the base of two empirical studies the conclusion about the limits of professional freedom and the main trends in media sphere are made.
    Keywords: journalistic profession, social mobility, journalism as social lift, freedom and limits
    Svetlana Pasti 22
  • Education in Journalism

    «Interactivity as a Basiс Value of a Journalist Gained in the Process of Higher Professional Education»

    The article is devoted to the issue of necessity of interaction between the active part of the audience and a modern journalist. The author states that the latter do not posess the competences to fulfill the interaction, which cases discrepancy between theory and the expectations of practicing journalists. The article touches upon the issue of academic mobility, and in connection with that the author provides the results of the experiment on using the instruments of distant learning (in the form of analysis of the students'feedback). The conclusion that the author makes is that real work of a journalist with the active audience comprises perception of the audience's voice in order to be heard.
    Keywords: journalism, journalism education, professional competences, professional values of the journalist, interactivity, public dialogue
    Ilya V. Stechkin 42
  • Modern Journalism: Subjects and Issues

    «Mediatization of Religious Values and a Driver of a Formation of Dialog Culture in Russian Journalism»

    Author analyses logic and functional aspects of the «pluralism — dialogue — consensus» dynamic system in the public sphere and the role of journalists in the promotion of public debate. The paper is focused on the mediatization of religious values and the role of journalists in the process. The journalists’ ignorance of the re­ligious initiative to discuss basic national values indicates the dysfunction in dia­logue management in Russia and corruption of local journalistic culture.
    Keywords: journalistic culture, pluralism, consensus, dialogue, religion
    Viktor M. Khroul 59
  • History of Journalism

    «I.A. Bunin’s Lecture “The Great Intoxication” and Its Role in Formation of Literary Reputation of the Writer »

    The author of the article considers I.A. Bunin's lecture “Great intoxication” (1919) as a factor which influenced the post-revolutionary literary reputation of this writer. Before the October revolution Bunin was considered a second-rate tough rather talented belletrist but he was perceived as “a live classic”, the master in emigration. In our opinion the beginning of this “transformation” started in Odessa during Civil war when for the first time Bunin declared himself as writer-patriot and a determined opponent of “the great Russian revolution”.
    Keywords: I.A. Bunin, the lecture, “Great intoxication”, the literary reputation, the Revolution
    Anton V. Bakuntsev 72
  • «Yu. A. Bunin and “The Educator’s Bulletin” Magazine»

    Researchers of I.A. Bunin‘s (1857—1921) creative work as a writer and a poet, who was the first Russian to be awarded Nobel Prize in Literature, read repeatedly about the role of Juliy in his younger brother’s life. Juliy had great educational influence on his brother and basically brought him up. Unfortunately there are no articles on Juliy’s work. He was a well-known journalist. His articles, published in various newspapers and magazines late in XIX — early in XX century, were not included in any collections of works, even though they are of considerable interest to readers. There are no articles about his work in the manaz,ine “Educator’s Bulletin”, which he edited from 1897 till its closing in 1917.
    Keywords: pre-revolutionary journalism, pedagogics, “Educator’s Bulletin”
    Tamara V. Gordienko 79
  • «Archetype and Image in the Philosophical Aesthetics the Lubomjudres and the Slavophiles»

    The article examines the philosophical journalism the lubomjudres and slavophiles. The author considers in detail, as it reflected the aesthetic views the lubomjudres, and then slavophiles, their attitude to the periodization of art, the comprehension of the problem of the change of artistic periods. In this connection, as shown in the article, the key problem for aesthetics, and for publicisme the lubomjudres and slavophiles becomes a problem of synthesis. The slavophiles tolerate the idea of synthesis of the relations public and apply it to the theory of historical development.
    Keywords: nature of art, artistic evolution, archetype, aesthetics, harmony, synthesis, lubomudres, slavophiles
    Vladimir N. Grekov 93
  • «S.N. Glinka’s “The Russian Bulletin” in Socio-Political and Cultural Life of Yearly XIXth Century Russia»

    The article is dedicated to researching the history of S.N. Glinka’s magazine “Russian Bulletin”, its role in the political and the cultural life of Russia of the XIX century. The article demonstrates that S.N. Glinka’s magazine was a powerful anti- Napoleonicpublicity media.
    Keywords: S.N. Glinka, magazine “Russian Bulletin”, the Patriotic War of 1812 year, anti-Napoleonicpublicity media
    Nataliya G. Yastrebova 107
  • «Karamzin about Lomonosov: Language Reforms by Lomonosov and Karamzin»

    The author examines the articles and other materials written by N.M. Karamzin about M.V. Lomonosov. On the basis of derived information the author concludes what was the Lomonosov’s image in Karamzin's writings, on what creative features of this outstanding Russian figure he made a special emphasis and what Karamzin considered to be Lomonosov’s great services for the homeland. In the second part of the article Lomonosov and Karamzin's language reforms are investigated, the distinctions in kind between them are marked out. At the end the author comes to conclusion that the language reforms of both Russian personalities served the same purposes.
    Keywords: article, critique, writer, language reform, French language
    Alexandra R. Akchurina 115
  • «Okorokov’s Magazine “The Shop of English, French and German New Fashions”»

    The article tells about the female magazine “The Shop of English, French and German New Fashions...” published in 1791 by V.I. Okorokov. There has been found out new data on destiny of the edition. In the article periodicity of magazine issuing, cost of subscription are established, and also the possible reasons of magazine closing are investigated. The author gives particular attention to the analysis of texts of literary works and publications about fashions from the European capitals.
    Keywords: literary magazine, fashion magazine, woman, V.I. Okorokov, N.I. Novikov, first journal illustration, publication
    Lyubov V. Prudnikova 125
  • Media Language

    «A Word in the Mythologized Model of the World»

    The article is dedicated to the analysis of the contemporary political myths which according to the article are still playing the important role in creation of mass media world picture. There is a description of the verbal means that help the new myths to be formed. There have been determined the language mechanics of reconstruction and transformation of the already existing myths.
    Keywords: social and political myths, mythologized model of world, verbal constructs of myth
    Vera N. Suzdaltseva 137
  • Advertising and Public Relations

    «Public Relations: Formulating Strategies and Foresight»

    The object of study in this article is the Public Relations strategy as an essential element of PR-activity, the subject is foresight as a tool for formulating strategies. PR-strategy and foresight in this sphere studied in the domestic and foreign scientific context for the first time. The author offers for the first time some definitions, raises questions of the methodology of foresight research, PR- strategies with the use of foresight.
    Keywords: Public Relations, peer communication model, strategy, foresight, innovation, peer think tank
    Marina G. Shilina 151
  • «Promotion of Social Ad Web Sites»

    The author is describes main ways of spreading social advertising sites in the Internet. She analyses some peculiarities of using banners, references, rubrics in the aim of promote sites. The author pays special affection to the usage of social nets Vkontakte, Facebook, YouTube.
    Keywords: social advertising, promotion of sites, social networks
    Mariya A. Tertychnaya 161