Okorokov’s Magazine “The Shop of English, French and German New Fashions”

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Lyubov V. Prudnikova

PhD-seeking student at the Chair of History of Russian Journalism and Literature, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: prydnichok@mail.ru

Section: History of Journalism

The article tells about the female magazine “The Shop of English, French and German New Fashions...” published in 1791 by V.I. Okorokov. There has been found out new data on destiny of the edition. In the article periodicity of magazine issuing, cost of subscription are established, and also the possible reasons of magazine closing are investigated. The author gives particular attention to the analysis of texts of literary works and publications about fashions from the European capitals.

Keywords: literary magazine, fashion magazine, woman, V.I. Okorokov, N.I. Novikov, first journal illustration, publication