Public Relations: Formulating Strategies and Foresight

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Marina G. Shilina

PhD in Philology, Researcher at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: marina.shilina@gmail.com

Section: Advertising and Public Relations

The object of study in this article is the Public Relations strategy as an essential element of PR-activity, the subject is foresight as a tool for formulating strategies. PR-strategy and foresight in this sphere studied in the domestic and foreign scientific context for the first time. The author offers for the first time some definitions, raises questions of the methodology of foresight research, PR- strategies with the use of foresight.

Keywords: Public Relations, peer communication model, strategy, foresight, innovation, peer think tank