№ 3 ' 2011


  • Editorial

    «Newspaper to Advocate Miserables»

    Keywords: Newspaper, miserables, award
    Yassen N. Zassoursky 3
  • Media Law

    «Transformations of Mass Media Law in Russian Federation in 1991-2010: Facts as History»

    The article deals with changes in the Russia media law for last twenty years. Historical facts related to the changes are presented as the attitude of the country's authorities towards the role of media in society.
    Keywords: law, government, media, society
    Seiran L. Davtyan 12
  • «Russian XXth Century’s Copyright Law in Normative Acts»

    The forming of attitudes to intellectual property in the XX century in historical aspect is considered in this article, analyzes the features of government approach to copyright in the soviet period, explores the causal relationships that influenced the current state on the sphere of intellectual activity.
    Keywords: copyright, publishing house, government, state, intellectual property
    Ivan A. Pankeev 29
  • Periodical Press

    «Multi-National Press in New Russia (Some Aspects of Functioning)»

    The article describes the main processes of formation of the national press of Russian regions and characteristics of transformation of the national journalism over the past 20 years. A special place is occupied by an analysis of some aspects of the ethnic press in the country at the present stage.
    Keywords: regional and national press, tendencies of formation, specifics of transformation, national self-consciousness, ethnic press
    Rafail P. Ovsepyan 39
  • «Ethnic Journalism. Structural Characteristics»

    The article provides an analysis and review of a current situation ethnical journalism in Russia. The author pays special attention to the structural inquiry into ethnical print media. The relevance of the subject is determined by a forecasting increase of the number of ethnic-oriented mass media in next years, and the rise of significance of social processes that take place in Russia.
    Keywords: ethnic media, interethnic relations, interethnic identity
    Pozina A.A. 52
  • History of Journalism

    «Newspapers in Petrograd and Moscow During Active Phase of February 1917 Revolution»

    The article sheds light on the causes of periodicals closure in Petrograd and Moscow in the February Revolution period. As a main cause the activity of tsarist regime executive bodies should be outlined. As another important cause of periodicals closure revolutionary developments in the streets of Petrograd and in the State Duma should be noted, in which a lot of people, including printers, took part. Conditions of appropriately modernized periodicals publication are suggested, movements of new government bodies begotten by revolution aimed to control the press issues are analyzed.
    Keywords: revolution, democracy, liberty of speech and freedom of the press; Provisional government; executive Committee of Soviet
    Anton A. Antonov-Ovseenko 62
  • «Issues of Emigrants’ Self-Identification in Russian Émigré Press in 1930s»

    The logic of development of Russian emigrants’ mass-media in 1930-th reflected process of emigrants’ self-identification. To the beginning of 1930-th old ideas have been discredited by impossibility to change a political regime in Russia. Moods of fatigue and disappointment forced emigrants to give up the struggle against Bolsheviks. It was caused also by new political and philosophical concepts which had experienced influence of the Soviet counter-propaganda. While making decision what concept to choose for development of emigrants society and struggle for Russia, the majority of emigrants categorically rejected left-wing and liberal ideas. Their place was occupied with the right-wing, radical ideology.
    Keywords: Russian emigrants, mass media, bolsheviks, propaganda, fascism
    Nikolay M. Mikhalev 74
  • «Political Campaigns under Growing Ideological Dictatorship of Communist Party in 1946-1951»

    In this paper author for the first time attempts to reveal objective and subjective factors of strengthening of ideological dictatorship of the Communist Party (VKP) during the post-war period. The special attention is given to propaganda campaign in the soviet press after VKP Central Committee decision “About magazines Zvezda and Leningrad” (August, 1946). This campaign had large-scale, systemic character and concerned the majority of the printed media.
    Keywords: ideology, dictatorship, cosmopolitism, nationalism
    Nina M. Toboltseva 88
  • «To the Goals of Soviet Propaganda in the After WW II Period (Based on L. Z. Mekchlis’ Archives)»

    The author analyses the changing of the Soviet propaganda during the first post war years making use of rare archival documents from the personal collection of Lev Mekhlis – one of the Soviet ideologist of the post war period. The collection of documents is kept in Russian State Archive of Social and Political History.
    Keywords: ideology, propaganda, L. Z. Mekhlis, post-war conditions
    Maksim I. Babyuk 107
  • «The Origins of the Soviet Publicism»

    In the article the author has outlined a circle of outstanding writers and publicists who have laid the foundation for the Soviet publicism and have presented all palette of publicistic genres. The first years of the Soviet Russia are presented by texts of A.Serafimovich, L. Sosnovsky, L. Rejsner, V. Shishkov, D. Furmanov, M. Bulgakov, A. Platonov, M. Sholokhov. In 1918-1920th the majority of essayists and feuilletonists, being front-correspondents of the central and local newspapers, wrote truthful chronicle of Civil war. The central place in this article is given to one of the most famous publicists of the period - L.Sosnovsky who wrote a lot about people of revolution, heroes-builders of the first Soviet state and its rapidly changing shape.
    Keywords: soviet publicism, publicists, Bolsheviks, Russian revolution, Civil war, Sosnovsky
    Ivan V. Kuznetsov 114
  • «Literaturnaya Gazeta on the Writers at Battlefields»

    The article contains an analysis of content of “Literary newspaper” in 1941— 1945. The subject of article is “Writer during the war”. Many different publications were considered. The famous soviet writers discussed what and how it is necessary to write about the war.
    Keywords: The Great Patriotic War, the history of the Soviet periodicals and literature, “Literary newspaper” in 1941—1945
    Olga D. Minaeva 126
  • Media Language

    «Historical Name Units as Components of a Cultural Code and as an Image Construct»

    The historical appellations as cultural code’s components and image construct. The article reviews historical appellations (names of the streets, events, etc. concerning the History of Russia) widely used in the modern media discourse. These appellations form one more (except those already mentioned in modern literature) event-historical cultural code. It is oriented to settle the components’ ranks and to detect the mechanics of their influence on the audience. It is a settlement of the connection between the components of the code and national matrix of history perception and evaluation. The image creation possibilities of the signs within the event-historical code are the subject of the analysis.
    Keywords: cultural code, historical appellations, event-historical cultural code, associative-verbal net, archetypical reactions, matrix of the perception, image construct
    Vera N. Suzdaltseva 143
  • «Approval or Denial? Role of Various Language Tools in Objection under the Guise of Consent Tactics (An Analysis of Newspaper Speech)»

    The article deals with the functions of the tactics “objection in the disguise of agreement” in the newspaper text; the language means defining the effect of the above-mentioned tactics are researched. The analysis of the material has revealed that the language means and techniques applied in this tactics express, on the one hand, readiness to cooperate with the opponent, and on the other hand, they demonstrate the superiority of the author’s opinion over the one of the opponent. At the same time the information in the right-hand part of the corresponding structure (“disagreement zone”) is represented as more important as compared to the information in the left-hand part (“agreement zone”). The method of language means usage allows to consider the stated tactics not only as the means of softening the straightforwardness of speech, but also as the means of manipulating the addressee.
    Keywords: tactics, objection, agreement, objection in the disguise of agreement, softening the straightforwardness, manipulating
    Elena V. Uzdinskaya 155
  • Foreign Journalism

    «Liberal Ideology in Swiss Press (Le Temps as the Case)»

    The author studies the postulation process of the liberal statements used in the polemic on the web-site of the Swiss newspaper “Le Temps”. The article handles the qualified positions of the polemists who support the liberal ideology and the form in which these ideas are posed. The influence of the liberal ideology on the evaluative tools of the polemists is studied as well. <br>
    Keywords: liberal ideology, Swiss press, polemic, “Le Temps”
    Evgenia D. Timoshenko 169
  • History of Journalism

    «National-Socialist Media Policy in Germany in 1933-1945»

    The article is devoted on the development of the print media in fascist Germany. The author analyses the development of the system of the press, the circulation and the number of the titles, the technique of fascist media policy. The main goal of the analysis is to determine how this policy and especially Amann's Resolutions 1935 influenced on the system of the press in the Third Reich.
    Keywords: media policy, print media, decline of the circulations, concentration
    Olga V. Shtyrkina 180
  • «One Year in the Life of Boulgakov’s Master and Margarita in Soviet Magazines»

    Author investigates the perception of Mikhail Bulgakov’s novel “Master and Margarita” by the Soviet conservative critics of the 1960’s. The principal charges brought against the writer are considered to be the result of the conservative critical methodology.
    Keywords: Mikhail Bulgakov, criticism, the 1960’s, Thaw period, socialist realism
    Svetlana V. Filyukhina 196
  • «Shakespeare’s Ophelia in English Literature Magazine: from Romantic Ideal to Victorian One (Analysis of Blackwood’s Edinburgh Magazine)»

    The author investigates the problem of interpretation and redesigning the character of Shakespearean Ophelia in British XIX century literary periodicals comparing this to the ‘mainstream’ literary criticism. Taking the phase dominated by Romantic criticism, which sees the proliferation of new reviews and magazines, as a start, it then continues by reviewing transformations in comprehending Ophelia’s character through the Victorian period.
    Keywords: Hamlet, Victorian age, Romantic criticism, British literary periodicals, character criticism
    Yulia M. Dakina 212
  • Foreign Journalism

    «Historical Peculiarities of the Development of Analytic Journalism in Spain: the Florescence of the Column as an Independent Genre at the Turn of the XX-XXI Centuries »

    The article gives an overview of the formation of analytic genres in Spain, in particular the formation of variety of the comment genre, including the column, of the literary article. The author bases on the review of the Spanish political journalism in the XIX and XX century and on the experience of American columnists and makes a resume of the development of the column genre in Spain. The conclusion: the grate popularity of the column in Spain in its current stage corresponds to the peculiarity of the national journalism, which is marked by politicization and subjectivism and tends to personalize the information and the comment.
    Keywords: comment, column, Spain, analytics
    Sokolova A. A. 227