Historical Name Units as Components of a Cultural Code and as an Image Construct

Section: Media Language

The historical appellations as cultural code’s components and image construct. The article reviews historical appellations (names of the streets, events, etc. concerning the History of Russia) widely used in the modern media discourse. These appellations form one more (except those already mentioned in modern literature) event-historical cultural code. It is oriented to settle the components’ ranks and to detect the mechanics of their influence on the audience. It is a settlement of the connection between the components of the code and national matrix of history perception and evaluation. The image creation possibilities of the signs within the event-historical code are the subject of the analysis.