№ 2 ' 2018


  • Periodical Press

    «Israel in Soviet and Russian Media 1948–2017 »

    The article examines the dynamics of print media coverage of the state of Israel starting with the Soviet period (from 1948, when the state of Israel was established, to 1991), through the period of new Russian statehood formation (1992–1999) to recent times (from 2000 to date). The media positioning of Israel in the USSR and Russia is indicative of the attitude of Soviet/Russian elites to Israeli policies in the Middle East and worldwide. The authors of the article show that in 70 years the image of Israel in the Soviet and Russian press has undergone considerable change as a result of a gradual shift from hostility to mutual understanding and cooperation. A fundamentally important discovery is that irrespective of the political regime in the USSR or Russia the domestic media have never questioned the legitimacy of Israel as an independent state.
    Keywords: Israeli image, Soviet press, Russian press, Soviet-Israeli relations, content analysis, discourse analysis, legitimation of Israel
    DOI: 10.30547/vestnik.journ.2.2018.325
    Dmitry P. Gavra, Elena V. Bykova, Anna S. Smolyarova 3
  • «The Content Model of a Successful Popular Science Magazine (a Case Study of the Populyarnaya Mekhanika Magazine)»

    The paper presents the results of a research into the content model of the Populyarnaya Mekhanika magazine, one of the most sought after popular science print publications in Russia. Drawing on the analysis of the issue structure and the content analysis of the magazine the author concludes that the content model of the publication corresponds to its mission and the interests of the target audience, which is expressed in the thematic scope of the publication, the specifics of its team of authors, information sources and their geographical location and also in the genre diversity of the materials. In addition, the paper considers some elements of the magazine’s design.
    Keywords: «Popular Meсhaniс», popular science magazine, popular sciencejournalism, content model of a popular science publication
    DOI: 10.30547/vestnik.journ.2.2018.2653
    Daniil S. Ilchenko 26
  • History of Journalism

    «Yunkor Movement in the Regions as an Effective Technology of the Media’s Communication with Young People»

    In the absence of full-fledged communication of state bodies and other power and social structures with young people resulting from post-Soviet social and political transformations in Russia, young people appear to exhibit a lack of mature outlook based on the values of patriotism, morality and legal awareness. The author of the article considers the experience of the youth press in Udmurtia in the 1920s-1930s and the Yunkor movement in the region as a technology of the media’s communication with a young audience contributing to the transmission of societal values to this audience.
    Keywords: communication with young people, transmission of societal values, the Udmurt press in the 1920s-1930s, media technologies, the Yunkor movement
    DOI: 10.30547/vestnik.journ.2.2018.5467
    Galina I. Starkova 54
  • «Practice of a Soviet International Journalist in South Asia: L.V. Mitrokhin’s work»

    In recent years, there has been an active discussion about the existence of communication matrices determining the methods chosen by a journalist to reach his professional goals. It was discovered that there is a connection between institutional matrices, which define the life of society as a whole, communication matrices shaping social communication and media matrices establishing the framework of professional journalism. To further develop this theory, it is necessary to carefully study and compare the professional methods used by journalists from different historical periods. Without claiming to accomplish such a comprehensive task, the authors analyzed the essential characteristics of professional activities and communication strategies and tactics of a journalist working in the socio-cultural space of India. This was done in a case study of L.V. Mitrokhin, a famous Soviet journalist, who followed the communist theory of the press. The paper focuses on the main types of communication strategies and research technologies of a professional journalist, as well as on the results of his archive search and research and information work. It presents the history of L.V. Mitrokhin’s investigation into the activities of the British intelligence service in Asia and examines the communication scenarios of his discovery of the previously unknown letters of Elena Roerich to President F.D. Roosevelt. The paper features the first-ever use of materials from L.V. Mitrokhin’s private archive for research purposes and concludes that the ideological and political views of a journalist do not affect the technical aspects of his professional work.
    Keywords: international journalism; communication strategies; image of India; L.V. Mitrokhin; journalist-orientalist; propaganda
    DOI: 10.30547/vestnik.journ.2.2018.6891
    Olga A. Nesterova, Olga L. Solodkova 69
  • Advertising and Public Relations

    «The Impact of Technologies on the Development of Russian Sports Media Communications»

    The article describes the key events in the history of Russian sports media taking into account the technological factor that has influenced media development. The author examines how the emergence and improvement of various media communication channels have affected sports coverage. New technical means have changed the delivery of sports content and increased the spectacular nature of sports media events. Particular attention is paid to the features of sports media operations in the digital environment. Online sports magazines appear to be a combination of newspaper genres, the spectacular nature of television, a commercial platform for promoting sports goods and interactive opportunities for communication with the audience and athletes.
    Keywords: communication with young people, transmission of societal values, the Udmurt press in the 1920s-1930s, media technologies, the Yunkor movement
    DOI: 10.30547/vestnik.journ.2.2018.92111
    Maria N. Danilova 92
  • Criticism and Bibliography

    «Legal Restrictions: the Balance of Interests between the State, Society, the Individual»

    A review of the book: Sukhodolov A.P., Rachkov M.P., Bychkova A.M. (2018) Prohibitive Policy of the State in the Media: an Analysis of Legislation and Law Enforcement Practice. Monograph. Moscow: Argumenty Nedeli Publ.)  
    Keywords: review, legislation, law enforcement practice
    DOI: 10.30547/vestnik.journ.2.2018.112119
    Ivan A. Pankeev 112