Yunkor Movement in the Regions as an Effective Technology of the Media’s Communication with Young People

Section: History of Journalism

In the absence of full-fledged communication of state bodies and other power and social structures with young people resulting from post-Soviet social and political transformations in Russia, young people appear to exhibit a lack of mature outlook based on the values of patriotism, morality and legal awareness. The author of the article considers the experience of the youth press in Udmurtia in the 1920s-1930s and the Yunkor movement in the region as a technology of the media’s communication with a young audience contributing to the transmission of societal values to this audience.

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