№ 3 ' 2017


  • Theory of Journalism and Media

    «Traditions and Innovations in Understanding the Media And Journalism»

    The article considers the dichotomy of tradition and innovation in journalism and the media. The communication theories were created in the periods of linear media’s prevalence and in conditions of information deficit. The contemporary overabundance of information calls for a reconsideration of traditions in order to create new value orientations for Russian society.
    Keywords: tradition, innovation, journalism, media system, stratification of society
    Evgeny Ya. Dugin 3
  • «Place and Role of the Media as Viewed by Executive Power Representatives (The Results of a Survey)»

    The proposed work belongs to the series of articles aimed at presenting the results of several divisions of the theoretical and applied research project “Journalism in the Information Field of Contemporary Russia: the Due and the Real” at different stages of its implementation. The article describes a part of the second stage of the research, which focuses on studying the attitude of the executive power representatives to the media. While the first stage was carried out through an expert analysis of texts and intended to determine in what way the documents referring to the media spontaneously reflect the officials’ ideas of journalism, the second stage sought to obtain their conscious responses to the questions about journalism and was based on the use of a questionnaire survey. The article provides the data, gained in the course of the survey, on the views held by the executive power representatives about the functions of journalism in society; the conditions essential for media operations; the quality of their performance in reality. The paper is far from claiming that some universal conclusions could be drawn from the survey results. The data obtained should be regarded as a “factor test” making it possible to consciously determine the further routes of theoretical and applied research.
    Keywords: journalism, functions, operating conditions, assessments of media performance
    Galina V. Lazutina, Tatiana E. Uzunova 18
  • Television and Radio

    «Television Measurements in the Age of Big Data: Concepts and Examples»

    One of the current trends in marketing and media research is the growing intensity of Big Data use. In the media industry, Big Data can be used not only for advertising and market research but also for audience measurements. The most important type of Big Data in this case is the return path data (RPD) gathered from set-top boxes (STBs) used for digital television broadcasting. The proper analysis of these data makes it possible to improve the accuracy of the traditional media measurement methods based on peoplemeter panels. This article provides a review of Big Data-oriented methods of television audience measurements and some real- life examples of their implementation.
    Keywords: Big Data, television audience measurements, media measurements, digital television
    Sergei A. Vartanov 37
  • New Media

    «Mediatization of Scientific and Educational Activity on the Internet: Russian University Websites»

    Mediatization is becoming a characteristic feature of modern times and emphasizes the role of the media as a tool of social interaction in all areas of cultural development, including the scientific and educational environment. The purpose of this work was to study the current practice of mediatization of scientific and educational activities of Russian universities through the medium of their official websites. The research questions were: “How effectively is the websites potential used by Russian universities?” and “Is the evaluation of the effectiveness of this activity undertaken and which parameters are problematic?”. To this end, ten Russian universities were selected, and their websites were analyzed according to the method of effectiveness evaluation developed by the author. On the basis of this analysis, a rating was made and recommendations for improving the efficiency of official university websites were given.
    Keywords: mediatization, digital environment, university, official university website, university rating
    Anna N. Gureeva 58
  • «Origin of Hypertext Online Journalism: A Case Study of the Feed Magazine»

    The article examines the origin of hypertext journalism in the USA. The 1990s were not only a time of the boom but also a time of the hypertext theory boom. Branching nonlinear text with hyperlinks, which was initially described by Ted Nelson, seemed to be more appropriate for the computer era than a linear text. It is no wonder that the hypertext theory had an impact on the journalistic theory: in the 1990s there were plenty of theoretical articles, which acclaimed a range of advantages of hypertext over print journalism. The turning point in the development of hypertext journalism came in 1995, when one of the first online magazines, FEED, was founded in New York. The authors of FEED put into practice many of the web-specific features that were described by hypertext theorists. Experiments with the interface, hyperlinks and forms of narrative were in the foreground. The article presents the results of an analysis of experimenting with hypertext in the FEED magazine, which allow to look very differently at hypertext itself as well as at its potential for journalism.
    Keywords: hypertext, network hypertext, axial hypertext, online journalism, new media
    Tatiana A. Biryukova 89
  • Modern Journalism: Subjects and Issues

    «Theme of Science on Crimean News Portals under the Change of State»

    The paper provides the results of content analysis of scientific materials published on two leading Crimean news portals in 2013 and 2015. The data obtained in the course of the study cast light on the specifics of coverage of scientific and technical development by the most sought-after electronic media of the region and give an idea of condition, challenges and development trends of Crimean science before and after the peninsula became part of the Russian Federation. The recommendations formulated in the paper can be used to optimize the process of science presentation in Crimean online media and promote the public dialogue on the innovative development of the region these media initiate.
    Keywords: Crimea, science, online media, science coverage, science popularization
    Daniil S. Ilchenko, Maria E. Lebedenko, Yulia D. Plautina 110
  • History of Journalism

    ««Terrible Book» by Yu. F. Samarin (“Outskirts of Russia” As Seen by Contemporaries)»

    The article is concerned with the Baltic issue first raised in Russian print publications by the famous Slavophile Yu.F. Samarin in his book “Outskirts of Russia” (1868—1876). The book was issued abroad: it was impossible to publish it in Russia as its author condemned the German nobility for the forcible Germanization of Latvians and Aesti and the Russian government — for connivance to this policy. The author was reprimanded by Emperor Alexander II for his “Outskirts of Russia”, and so were the journalists who had supported Samarin’s ideas about implementing in the Baltic region the same reforms as in Russia. These ideas were partly realized only at the end of the 1880s, during the reign of Alexander III.
    Keywords: Baltic issue, Latvians, Aesti, Baltic Germans, outskirts
    Tatiana F. Pirozhkova 130
  • ««We Will Have to Leave Anyway…»: I.A. Bunin before His Emigration from Russia (1919–1920)»

    The purpose of this article is to describe the circumstances of I.A. Bunin's departure abroad at the beginning of 1920. So far no research on this subject has been carried out in Russian and foreign Bunin studies. Besides, the author used the previously unknown documents stored in the Russian State Military Archive (Moscow). These two facts allow to speak about the scientific novelty of the work. 
    Keywords: I.A. Bunin, Odessa, the Balkan States, evacuation, emigration.
    Anton V. Bakuntsev 151
  • « French Literary Context in the 1840–1850: The Emergence of Roman Feuilleton and Popular Literature»

    The paper discusses the French literary context in the 1840s — 1850s. In particular, it focuses on the emergence of a new genre, le roman feuilleton, in literature and journalism. The paper analyzes the debates surrounding this genre from 1836 till 1848. The author contends that a study of this genre allows to identify some crucial shifts occurring in the French literary field. One of them was a widespread expansion of the press at that time. These shifts conditioned the rehabilitation of the “vulgar” genre of the novel, the rise of popular literature, or belles lettres, and the emergence of the opposition “elite literature — popular literature”. The paper also examines the terminology problem concerned with the phenomenon of popular literature and its genre forms. Using the example of the French historical novel of the 1840s — 1850s the author studies the transformations which took place in the French literary field during this period.
    Keywords: novel, roman feuilleton, the press, popular literature, romanticism, controversy over roman feuilleton, industrial literature
    Polina A. Makarova 168
  • Materials, Documents, Publications

    «Ways to Establish the Communication System in American Culture: The 42nd Conference of Society of American Culture Studies Held in Moscow State University »

    А review of the paper is reports presented at the 42nd annual International Conference of the Russian Society of American Culture Studies. The Conference has been hosted by the Faculty of Journalism of Lomonosov Moscow State University since 1975.
    Keywords: Faculty of Journalism of Lomonosov Moscow State University, Russian Society of American Culture Studies, creative communication, contemporary American literature, image of Russia, ethnic literatures, gender studies, 2016 presidential election
    Larisa G. Mikhailova 191