Issue

Content:

• Editorial

  «The Economist Magazine about the Crisis of American Ideals»

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  Keywords: the Economist magazine, crisis, editorial
  Yassen N. Zassoursky 3
• New Media

  «Music in the Cloud in Russia: the Problematics of Value»

  The article presents early insights from an ongoing study of music cultures among young audiences in Moscow and Stockholm. The cross-cultural study focuses on the impact of the Internet on music use and meanings of music in everyday life. The study reveals that the music-related activities in Russia are majorly concentrated on the social networking website VKontakte. Practices related to this and other plat­forms form complex folksonomies of online and offline listening and communication, intertwined with experiences of live music.
  Keywords: music, social media, media consumption, materiality, media economy
  Grigory D. Goldenzwaig 9

• «Civil Communications Practices in Digital Environment: Attempt of Systematization»

  The article dwells on the present role of Internet communications in the develop­ment of Russia’s civil society and social infrastructure. In particular, it looks into the use of civil applications which have been getting increasingly popular over the recent years. The author touches upon the factors preconditioning the active employment of civil applications and points out at the criteria for their systematization. Further on, the author provides an overview of the new types of media communications and con­templates the prospects and potential problems connected with their development and their use in the field of professional journalism.
  Keywords: civil society, Russian Media transformation, network communica¬tions, NGOs’ media background, civil applications in the Internet, humanitarian media agenda
  Tatiana I. Frolova 29
• Foreign Journalism

  «Evolution of Popular Science Magazines in Italy»

  The article dwells on the present role of Internet communications in the develop­ment of Russia’s civil society and social infrastructure. In particular, it looks into the use of civil applications which have been getting increasingly popular over the recent years. The author touches upon the factors preconditioning the active employment of civil applications and points out at the criteria for their systematization. Further on, the author provides an overview of the new types of media communications and con­templates the prospects and potential problems connected with their development and their use in the field of professional journalism.
  Keywords: civil society, Russian Media transformation, network communications, NGOs’ media background, civil applications in the Internet, humanitarian media agend
  Olga M. Ovchinnikova 48
• Advertising and Public Relations

  «The Concept of «Successful Advertising Communication» (on the German-Language Advertisement Materials)»

  Formation of the Italian popular science magazines segment is considered in the paper. Periodization of its evolution is given and its main special features and tendencies are marked out.
  Keywords: science popularization, Italian mass-media, magazine
  Papchenko M.Y. 63

• «Viral Communication as an Instrument of Influencing Consumer Behavior. Experiment»

  The article presents the results of an empirical study of the main factors and conditions that contribute to improving the efficiency of viral communication. Viral communication is a type of communication, when the propagation of emotionally charged messages through the channels of interpersonal internet communication is exponential. Understanding the mechanisms of psychoemotional contagion, under­lying the processes of natural spread of messages in the global web, and its impact on consumer behavior can significantly improve the efficiency of viral campaigns in the Internet.
  Keywords: viral advertising, viral communication, internet communication, psychoemotional contagion, consumer behavior
  Maria V. Starovoyt 75
• History of Journalism

  «The Ukrainian Russophile French-Language Press of France (1919—1921 yrs)»

  The paper deals with the study of formation and functioning of the Ukrainian Russophile French-language press of France in 1919—1921 yrs. In the research ideological trend, editorial policy and content of the periodicals of Comite de Сarpatho-Russes a Paris («Les Russes des Carpathes» (Paris, 1919) and Comite National Ukrainien a Paris («Bulletin du Comite National Ukrainien a Paris» (1920), «La Jeune Ukraine» (Paris, 1920—1921) have been examined. The conclu­sions have been drawn and the perspectives of the research have been formulated.
  Keywords: The Ukrainian Russophile French-language press, France, Ukrai¬nian National Committee in Paris, Committee of Carpatho-Russes in Paris
  Blavatskyy S.R. 88

• «Depths of the Psyche and Mystery of Personality Split in the Novels by E.T.A. Hoffmann and H. Hesse»

  This article devoted to comparative studies two novels:«Die Elixiere des Teufels» by E.T.A. Hoffmann and «Der Steppenwolf» by H. Hesse. There is a set of a typo­logical convergence between them at the level of a plot, poetics and in using of archetypes. This investigation demonstrated many interesting examples of relation­ship of romanticism and modernism.
  Keywords: psychologism, doubles, archetypes, E. T.A. Hoffmann und H. Hesse
  Elena N. Kornilova 97
• Media Language

  «The Category of Narrator and the Specificity of Literary Speech»

  Especial feature of fiction is its structure. This structure is dependent on no coincidence of the producer of speech and the subject of speech, because the presence of story-teller is compulsory condition of fiction.
  Keywords: story-teller, the producer of speech, the subject of speech, the structure of fiction, especial features of fiction
  Grigory Ya. Solganik 109

• «Verbal and Lexical Content of the Headlines in the Reputable Spanish Online Newspapers in the Context of the Socio-Political Reality»

  The interconnection between the crisis and the Spanish digital mass media language is expressed in the active usage of the euphemisms, neologisms and figurative collocations; the quantitative predominance of the formal predicates; the clear stylistic distinction in the titles-forming between the news and the publicistic style; the prevalence of the Historical Present; some deviations from the traditional grammatical and lexical norms — such as invective language and time discordance.
  Keywords: Spanish, digital press, headlines, figurative vocabulary, formal predicates, El Mundo, El Pais, ABC, La Vanguardia
  Rumyantseva E.I. 120
• Discussion

  «Publicism and Journalism: Common and Distinctive»

  The article provides a comparative analysis of literature and journalism. Based on the study of the object and the subject, as well as methods of creative activity, showing the radio of literature and journalism, the audience, disclosed the specific of the first and second areas. Proven that if the main purpose of literature is the artiste and aesthetic representation of reality and spiritual world writers, for journalism is a demon.
  Keywords: publicistics, publicism, method, style, genres
  Masharipova T.J. 130
• Criticism and Bibliography

  «Internet and Freedom of Speech»

  on Nunziato Dawn C. Virtual freedom: net neutrality and free speech in the Internet Age
  Keywords: Internet, freedom of speech, review
  Daria S. Novatorova 149