The Concept of «Successful Advertising Communication» (on the German-Language Advertisement Materials)
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Papchenko M.Y.
Lecturer at Lomonosov Moscow State University, Moscow, Russia
e-mail: m.papchenko@gmail.comSection: Advertising and Public Relations
Formation of the Italian popular science magazines segment is considered in the paper. Periodization of its evolution is given and its main special features and tendencies are marked out.