The Use of Artificial Intelligence Technologies in Russian Media and Journalism
Download paperPhD in Philosophy, Associate Professor at the Department of Sociology, Faculty of Social Sciences, HSE University, Moscow, Russia; ORCID 0000-0001-8455-9976
e-mail: sdavydov@hse.ruResearcher at the Problem Research Laboratory for Complex Studies of Current Issues of Journalism, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia; ORCID 0000-0002-7968-1616
e-mail: zamkov.andrey@mail.ruPhD in Philology, Assistant Professor at the Chair of New Media and Communication Theory, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia; ORCID 0000-0003-3884-0112
e-mail: mashagarnova@gmail.comPhD in Philology, Associate Professor at the Chair of New Media and Communication Theory, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia; ORCID 0000-0001-5866-5636
e-mail: maria_lukina@list.ruSection: New Media
An active penetration of artificial intelligence (AI) technologies in industry, finance, medicine, retail, telecommunications and other technologically intensive spheres gradually makes AI an indispensable part of the media industry. This article deals with the analysis of actual state and potential of AI as the object of innovations in Russian media and journalism. The main conclusions were made on the basis of empirical and theoretical results, obtained from the qualitative research. Within the frames of the diffusion of innovation theory, several approaches to the analysis of AI trends were studied. As a source of the primary data, the authors used scientific reviews of academic research centers, industrial reports of leading international consulting companies and summaries of structured experts` opinion. The panel of experts was represented by three groups of reputable participants having knowledge of AI technologies from the academic, engineering and media industry areas. As AI technologies penetrate heavily into industrial practices, experts` community estimates the potential of this innovation as rather promising. A number of Russian media companies apply artificial neural networks and machine learning, deep learning, text generation and the like. Along with the drivers of AI implementation, in the course of research some associated risks were highlighted related to the abuse and absence of control, transparency of technological solutions and ethical regulation.
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To cite this article: Davydov S. G., Zamkov A. V., Krasheninnikova M. A., Lukina M. M. (2023) Ispol’zovanie tekhnologiy iskusstvennogo intellekta v rossiyskikh media i zhurnalistike [The Use of Artificial Intelligence Technologies in Russian Media and Journalism]. Vestn. Mosk. un-ta. Seri. 10: Zhurnalistika 5: 3–21. DOI: 10.30547/vest- nik.journ.5.2023.321