Sociology of Journalism
«Influence of Publications in the Mass Media for Decision-Making by Representatives of Russian Business Community»
The article is concerned with the characteristics of decision-making by representatives of Russian business on the basis of the media, such as the choice of publications, the frequency of decision-making under the influence of the media, the nature and level of these decisions. The author conducted her study by interviewing 110 employees of the Russian financial sector. The survey took place in the summer of 2019 in Moscow. The main conclusion drawn in the article is that the Russian business community is quite active in making decisions based on the media, but for the most part these are one-time decisions, which do not have a significant impact on business. In addition, media based decision-making activity is uneven and depends on the function of the employee. The media is more likely to fulfill the role of confirming the existing ideas of businessmen and the data they received earlier. Objectivity, according to the survey, has become the main quality of the media, on whose basis business is ready to make decisions. For most businessmen, it is important which source the journalist uses – official or anonymous. In addition, despite a rather high level of trust in the media among many businessmen, a significant part of them recognize that over the past 5–7 years they have no longer trusted the media the way they did. Such a decline indicates a possible risk to the reputation of the media in the eyes of Russian business.
Keywords: decision-making, media, business
Emma B. Terchenko
«Readiness of Russian Journalists to Promote Healthy Lifestyle Values»
Health preservation is an urgent social problem and one of the most popular thematic areas in the media. Health topics are undoubtedly in demand by the audience. Their versatility and the acuteness of the problem of public and personal health formed a fundamentally new content of the information field. However, the resources of this topic area are much wider. The study conducted by the authors of the article in 2019 demonstrates the level of readiness of journalists’ professional consciousness to implement a health-saving mission among the audience. This article presents the results of a survey and makes a number of important conclusions and generalizations that reflect the readiness of Russian journalists to solve this urgent national task. Journalists are fully aware of the critical importance of promoting healthy lifestyle values in the media, but their competence and professional tools need to be developed. In the process of analyzing empirical data, some promising ways to increase the effectiveness of promoting a healthy lifestyle in the media were identified.
Keywords: health, health saving, healthy lifestyle, media, journalism
Tatiana I. Frolova, Elizaveta A. Striga
«Content of the Business FM, Vesti FM, and Kommersant FM Radio Stations in Social Media»
This study analyzed 739 materials of the Business FM, Vesti FM and Kommersant FM radio stations on the Facebook, VK, OK, Instagram, YouTube and Twitter social networks and the Telegram messenger from December 1 to 8, 2019, and also studied the general indicators of the radio station accounts on these social networks and the messenger in January 2020. The special features of running social media, content strategies and editorial policies of the radio stations are revealed. The degree of activity of each channel, the main forms of publishing content, thematic preferences, and audience response are analyzed. The authors conclude that the radio stations poorly develop their accounts in social media, do not take into consideration their specifics, insufficiently use social media tools, including interactive ones, fill the accounts on a residual basis and disregard the nuances of working with the audience on these platforms.
Keywords: radio broadcasting, news radio broadcasting, content strategies, social media, audience, content characteristics
Ludmila A. Kruglova , Ekaterina A. Bolotova
«Opportunities of a Hypertext for the Genre of Investigative Reporting (a Case Study of the Propublica Online Publication)»
This paper presents the result of a study into the use of hypertexts in the genre of investigative reporting. As empirical objects, the author resorted to articles from Propublica, an American publication which is a vivid example of quality online journalism in the USA. Based on a sample of 30 articles, the author identified and analyzed the main hypertext features employed by Propublica journalists. The study shows that they use the so-called axial type of hypertext: the structure of the article has nothing in common with the labyrinth principle but involves a core linear text. What contributes to hypertextuality is additional links, which can be divided into three groups: external, intratextual and intertextual ones. Hyperlinks provide journalists with some opportunities that are missing in traditional print media. They make it possible to supply an article with a lot of additional information without overloading the main text. In addition, hyperlinks make investigative reporting more transparent and turn the reader from a passive information consumer into the journalist’s co-author.
Keywords: hypertext, online journalism, new media, Propublica, hyperlinks
Tatiana A. Biryukova
History of Journalism
«The First Russian Children’s Magazine “Children’s Reading for the Heart and Mind” and Its Dealing with the Audience»
The article given below contains the results of an analysis of the first Russian literary and popular science children’s magazine “Children’s Reading for the Heart and Mind” (1785–1789). The main focus of the study is on the first 4 issues of the magazine published in 1785. They were chosen because, from the author’s point of view, the starting period laid the foundations for journalists’ work with the new audience and for viewing the children’s magazine as a new type of media. This period witnessed the development of the main techniques and methods of dealing with the target audience. The aim of the study is actually their identification. The problem of the study is in the specifics of dealing with the children’s audience, which had not been reached by the media before “Children’s Reading” appeared. A new view is taken of the images of a child as a character and a child as a reader constructed by the magazine. As far as this article appears to be a historical one, the author uses the narrative and historically-genetic research methods as well as the method of comparative analysis.
Keywords: “Children’s Reading for the Heart and Mind” magazine, N. I. Novikov, journalism for children, 18th-century pedagogy
Liudmila M. Cherepnyova
«Bernard Pares as a British War Correspondent on the Russian Front in 1914»
The article describes the work of the British historian and journalist Bernard Pares as a war correspondent on the Russian front during the First World War. The study was conducted on the basis of previously unpublished sources that deal with the poorly studied period of Pares’ life and work. The background and conditions of his appointment as a war correspondent are briefly outlined, details of his transition to the Red Cross are disclosed. Long before the First World War, the Russian military command established strict parameters for the selection of correspondents and their work in the theater of operations. The Supreme Commander-in-Chief Grand Duke Nikolai Nikolaevich was suspicious of the presence of journalists at the front. Although in September 1914 journalists did get a permission to be at the front, they were kept within strict limits and constantly monitored. These working conditions were a priori unacceptable to Pares, who was accustomed to more independent journalistic work than the Headquarters (Stavka) could offer him. Sources testify that Pares tried to free himself from the constraints of the military command and write as he considered necessary.
Keywords: First World War, Russian front, Bernard Pares, war correspondent, censorship, 1914
Igor K. Bogomolov
Advertising and Public Relations
«The Concept of Copywriting Yesterday and Today»
This article discusses the phenomenon and concept of copywriting. An analysis of the current situation in the modern market of written communication shows that today the concept of copywriting has become much broader than in the twentieth century. In the twenty-first century, copywriters are not only those who are engaged in writing advertising texts, but also those who prepare all kinds of texts on the Internet. An increasing use of the concept of copywriting makes it relevant to understand its meaning and use in relation to written communication in the twenty-first century. The author analyzed the opinions of students practicing copywriting, interviewed reputable representatives of the professional sphere, as well as the deans of leading universities teaching students written communication. As it turned out, representatives of the professional sphere and representatives of the scientific sphere have their own view of the problem of defining the concept of copywriting. The author made an attempt to summarize various points of view and give a forecast of the further development of copywriting.
Keywords: copywriting, copywriter, text, communication, media, content, kind
Alexander N. Nazaykin