Content of the Business FM, Vesti FM, and Kommersant FM Radio Stations in Social Media

Section: New Media

This study analyzed 739 materials of the Business FM, Vesti FM and Kommersant FM radio stations on the Facebook, VK, OK, Instagram, YouTube and Twitter social networks and the Telegram messenger from December 1 to 8, 2019, and also studied the general indicators of the radio station accounts on these social networks and the messenger in January 2020. The special features of running social media, content strategies and editorial policies of the radio stations are revealed. The degree of activity of each channel, the main forms of publishing content, thematic preferences, and audience response are analyzed. The authors conclude that the radio stations poorly develop their accounts in social media, do not take into consideration their specifics, insufficiently use social media tools, including interactive ones, fill the accounts on a residual basis and disregard the nuances of working with the audience on these platforms.

DOI: 10.30547/vestnik.journ.3.2020.5678

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