Issue

Content:

• Television and Radio

  «Television Channels and Social Networks: Specifics of Interaction»

  This article aims to present the results of an analysis of Russian television channels’ interaction with the Facebook, VKontakte and Odnoklassniki social networks. The analysis revealed the specifics of different Russian television channels’ presence and performance on these social networks. The authors present the main approaches of the channels’ content strategy for social media and examine the major shortcomings of the television channels’ activities on social networks.
  Keywords: social networks, television channels on social networks, content characteristics, user activity
  DOI: 10.30547/vestnik.journ.3.2018.316
  Galina G. Shchepilova , Ludmila A. Kruglova 3

• «Television Attraction as A Dramatic Tool»

  The concept of on-screen attraction has been developed by researchers for nearly a century, but there is still no single definition and understanding of the role of this element in audiovisual works. The article explores the historical background of the question, different characteristics and descriptions of the functions of the attraction initially revealed in movie screenings and later obtaining additional specifics with regard to television programs and internet materials of new media. The visual attraction is examined from the standpoint of aesthetics of postmodernism as a universal sign element of the audiovisual language easily overcoming linguistic barriers. Through a historical approach, the article explores the on-screen attraction as a dramatic tool, as a subject of theoretical researches conducted by domestic and foreign theorists in different periods. Particular attention is paid to the provisions of the monograph written by Soviet/Russian media researcher A. Lipkov (1990). Developing the idea of cinema attraction, proposed by S.M. Eisenstein and creatively revised by T. Gunning, he saw the intrinsic value of the attraction in its combination with the narrative and underlined the importance of the so-called “attraction moments” resulting from their ability of capturing the viewer’s attention. The unsettled, multivalued and overly metaphorical terminology of domestic and foreign media studies in the field of the on-screen attraction combined with negative, ironic connotations blur the vector of research neglecting the semiotic nature of the phenomenon.
  Keywords: attraction, postmodern, audiovisual language, dramaturgy
  DOI: 10.30547/vestnik.journ.3.2018.1730
  Irina N. Kemarskaya 17
• History of Journalism

  «The Problem of Correspondents’ Access to the Balkan Theater of The Russo-Turkish War 1877–78»

  This article is devoted to the question of the conditions for access and organization of work of war correspondents who had worked in the army during the Russo-Turkish campaign of 1877–78. The Russian command understood that spies could enter the headquarters under the pretext of covering events from the scene of action, but it also realized what will be the complete refusal in access for newspapers. For the first time of wartime conditions, rules for access of foreign and Russian correspondents were developed and approved by the order. Using the narrative method, the author of the article reveals several episodes on the basis of which we can speak about seriousness of this order and its role in the history of Russian journalism.
  Keywords: Russo-Turkish War 1877–78, war correspondents, M. A.Gazenkampf, access to the war theater
  DOI: 10.30547/vestnik.journ.3.2018.3146
  Angelina V. Manakhova 31
• Foreign Journalism

  «Formation of Trilingualism in the Luxembourg Print Media System»

  The article discusses the formation process of three now official languages of the Grand Duchy as the languages of the Luxembourg print media in the period from the end of the 16th to the first third of the 20th centuries. The author traces the change in the language balance at various stages of the history of the Grand Duchy, reveals the dependence of the superiority of a particular language over the others on the political and economic situation, and examines the attitude of society and the press to these changes on the basis of newspaper materials.
  Keywords: Luxembourg media, multilingualism, German, French, Luxembourgish
  DOI: 10.30547/vestnik.journ.3.2018.4771
  Maria G. Maslina 47
• Essay

  «“Beauty” and “Usefulness” in a Media Text: Towards the Development Paths of Mass Media Theory»

  The article deals with methodological preferences in the works arguing the problem of exactness in media studies. Examples of terminological ambivalence are given to illustrate the impact of methodological differences upon media industry studies, the purpose and gist of media text production being the background of the article presented below. The conclusions are drawn: a) about the impossibility to solve some theoretical problems of new media in the framework of traditional approaches and methodological trends and b) about the necessity of convergence in media text theory as a way to develop a metatheory.
  Keywords: methodological preferences, exactness, terminology, media industry, media text, methodological ambivalence, robustness
  DOI: 10.30547/vestnik.journ.3.2018.7290
  Viktor V. Khorolsky 72

• «Boris I. Esin as a Personality and a Scientist (1922–2016)»

  The article analyses the way into science and the biography of Boris I. Esin (1922–2016), the oldest professor of Lomonosov Moscow State University. He is justly considered to be one of the founders of the history of Russian journalism as a science and as a university discipline. His creative biography represented by 29 books and an innumerable number of articles is connected with the history of his personality development, which took place during the Great Patriotic War, where B. Esin participated. The authors of the article trace his scientific ideas and his contribution to science development, appeal to the memoirs of B. Esin’s disciples and colleagues as well as some papers associated with his life, including rare ones.
  Keywords: Boris I. Esin, history of Russian journalism, the Great Patriotic War, MSU
  DOI: 10.30547/vestnik.journ.3.2018.91103
  Galina S. Lapshina , Ekaterina I. Orlova 91