Trolling in The Russian Media

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Lilia R. Duskaeva

Doctor of Philology, Professor, Head of the Chair of Speech Communication, St. Petersburg State University, Saint Petersburg, Russia

Yulia M. Konyaeva

PhD in Philology, Associate Professor at the Chair of Speech Communication, St. Petersburg State University, Saint Petersburg, Russia


Section: Media Language

The article is devoted to a special type of speech behavior known as trolling. It is noted that trolling arises as a response to changes in media operations and from anonymous network communication turns into the speech practice actively used by traditional media. In terms of intention, trolling can be characterized as a self­affirmation destroying communication, a tough correction on the part of polemists wishing to distract the conversation away from the subject of controversy or a suggestion to have fun and remove stress. In terms of structure, trolling in dialogic speech is a metatextual stimulating remark that does not require an answer and in monologic written speech it is a special way of conducting the author’s verbal role. The linguistic prerequisites for trolling are: multi-style variation of language means, polysemy which leads to creating alogisms, stylistic contrasts; in oral speech: shouting the opponent down, a displacement of semantic accents in someone’s speech by intonation emphasis or by repetition of the opponent’s words. The following semantic forms of trolling are identified: rudeness, mockery, sarcasm, or snickering, poking fun at the speaker, making play with ambiguities, uncertainty and absolute nonsense in someone’s speech.

Keywords: trolling, provocation, mockery, media text, speech practice

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