Russian Mass Media in the Social Networks Facebook and Vkontakte.Ru: Study of Audience’s Activity

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Olga V. Dyachenko

Graduate PhD student of the Chair of New Media and Communication Theory, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: remlupin@bk.ru

Section: New Media

The article deals with the Russian mass media audience activity in social networks Facebook and VKontakte. A ranking of Russian mass media effectiveness in social networks has been created. The author analyzes the most popular in social networks articles of 2014.

Keywords: mass media, social networks, communities, VKontakte, Facebook