Criteria of Perceived Quality of Journalis- tic Texts (on Example of Business Media)

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Andrei V. Vyrkovsky

PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: a.v.vyrkovsky@gmail.com
Siranush V. Sharoyan

PhD student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: siranush.sharoyan@gmail.com

Section: Theory of Journalism and Media

The article is based on the analysis of quality criterions of journalistic texts. The research was designed as poll of business media employees and readers. The focus was on the two basic genres — news and features. The article also deals with the problems of perceiving the quality criterions of journalistic texts by the different participants of communication process. The authors conclude that content producers and content consumers estimate the texts quality in substantially different ways.

Keywords: quality criterions of texts, perceived quality, quality estimation, journalistic texts, quality mass media, news, features, content producers, content consumers