Issue

Content:

• Editorial

  «New Frontiers of Students’ Internship»

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  Keywords: students' internship
  Yassen N. Zassoursky 3
• Theory of Journalism and Media

  «On the Need to Update the Concepts of Journalism and Media»

  Today mass media concepts should become a subject of multi aspect moderniza­tion. The philological component of media text should be taken into account bearing in mind their considerably inhomogeneous character within the frames of mass me­dia system. We should rethink the journalism and mass media functions in the mod­ern society from a perspective of democratic participation and public sphere, and also reconsider functions of mass media as a business that is getting closer to other creative industries starting to compete for the consumers' free time, and also conse­quences of the digital revolution. The systems of journalism and mass media have changed substantially under the influence of digital revolution. In this context the author underlines the importance of the theoretical conceptions' of journalism and mass media modernization.
  Keywords: journalism, mass media, media text, digital revolution, media industry, news media, creative industries
  Elena L. Vartanova 7

• «Terminological Thesaurus: Conceptual Notional Skeleton of Science»

  Preparing their publications the experts on journalism theory from different countries use the growing number of terms and notions from different sciences. Quite often they do not give complete interpretations of these terms and do not point their place in the system of science. We suggest that the time for term apparatus analysis and for the defining of the notions comes. And it is extremely important to move towards the elaboration of revised system of the terminological apparatus in journalism theory, especially if we take into consideration the shift to new educational standards. This article is an attempt to solve some terminological problems basing the existing interpretation of journalism as the “system of mass media”.
  Keywords: journalism, mass media, mass information
  Evgeniy P. Prohorov 27

• «Modern Thesaurus of the Theory of Journalism (Seeking a Terminological Niche)»

  Among the science disciplines integrated by the theory of journalism one of the priority positions should be taken by the communication theory (communicativistics or communicology). This point of view is determined by the process of informational self-organization of the society (Internet) and the appearing in this case polysubject­ness of communication. This doesn’t really mean that the role of traditional “spar- ring-partners ” of the journalism theory (philology, history, sociology, etc.) is belittled. Here we speak only about the change in configuration of science disciplines included into sphere of scientific knowledge in journalism.
  Keywords: communicology, mediavistics, informational self-organization of the society
  Vladimir M. Gorokhov 39

• «Terms — A Reservoir of Concepts»

  The article presents the reader a number of terms outlining the concept of jour­nalist’s creative activity, which was created on the base of a system approach to the analysis of this sphere. The author gives a characteristic to the main block of terms, which have made the foundation of the study course “Basics of journalist’s profes­sional activity” for the Bachelor’s degree programme in journalism departments of Russian universities.
  Keywords: social activity, information, social information, public consciousness, mass consciousness, mass information, journalist’s professional activity
  Galina V. Lazutina 41

• «Media Among the Mediums of Social Communication»

  The article is devoted to the usage of key notions of several disciplines which are focused on journalism/mass communications/media/media of mass information. The author draws attention on the number handbooks and monographs in the English language which are concerned those entities and the process of their rising and development. Means of mass information are examined as a special part of mass communications with their unique characteristics. Several examples of scientific and educational disciplines with their objects and content are given in conclusion.
  Keywords: communication, mass communication, media, new media, mass information media
  Irina D. Fomicheva 60
• Advertising and Public Relations

  «Approaches to Testing Effectiveness of Advertising Texts »

  The article surveys different approaches to enhancing contemporary mass-media ad copy effectiveness and efficiency. Most popular in contemporary ad practice types of test methods, techniques and criteria are analyzed.
  Keywords: mass-media, advertising, effectiveness, impact, efficiency, test, response, reaction, communication, criteria, pretesting, post testing
  Alexander N. Nazaykin 73

• «Corporate Public Relations in the System of Public Relations»

  In the article the theoretical basis of studying corporate communication in the Internet and the conceptual apparatus based on the latest empirical materials are formulated. The author notes the fundamental changes in the characteristics of Pub­lic Relations and development of their new principles in the Internet. The author fo­cuses on the study of corporate resources, such as e-mail and website, which are both the tools and environment of communication at the same time. It is found the special importance of professional ethics as basic criteria for the effectiveness of PR in the Internet.
  Keywords: Web 2.0, a subject-to-subject model of communication, transparency, interactivity, Internet ethics, Wikinomics, corporate web communication, typology, e-mail, website, instrumental level, communication level, convergence, reputation
  Marina G. Shilina 87
• History of Journalism

  «“Great Intoxication” by I. A. Bunin in Odessa Press’ Reviews»

  The author of the article introduces new facts connected with I.A. Bunin’s lecture “Great Intoxication” (1919) into scientific use. This lecture is one of the least learnt works of the writer which he wrote during the Civil war. The article is based on the materials published in Odessa periodical press in September — October 1919.
  Keywords: I.A. Bunin, the lecture, “Great Intoxication”, the revolution, the press
  Anton V. Bakuntsev 101

• «Language, Life and Play in O. Henry’s Short Stories »

  Sophisticated language of O. Henry’s short stories derives from the hackneyed language of stories published in American magazines, dual guidance by mass and elite readers’ tastes, keen linguistic feeling framed by years of dictionary studying, and complicated vision of life. Trope and ‘bivoiced’ word (being the two types of ex­pression divided by M. Bakhtin) coexist in O. Henry’s writings as a result of his dual aesthetical aim: at depicting life complicacy and parody making. We identify five main directions in O. Henry’s work with linguistic material: stylistic redundancy and text compression, estrangement, distant concepts confronting, paradox, parody and profanation. Up to 80 stylistic devices are involved.
  Keywords: O. Henry, short story, literary stylistics, tropes and figures of speech, parody
  Zhdanova D.A. 113

• «Kurt Vonnegut and New Journalism»

  Kurt Vonnegut is not traditionally considered as a representative of the New Journalism of the 60—70s of the XX century. The author holds the same position, but also believes that the New Journalism has had some influence on the writer’s work. The paper analyzes Vonnegut’s essays for correspondence with basic rules used by Tom Wolfe, Gay Talese, Rex, Joan Didion while creating their texts. The author presents the close connection between Vonnegut’s fiction and non-fiction as the main argument.
  Keywords: Kurt Vonnegut, New Journalism, social and political writings, text
  Ivanova M.K. 130
• Modern Journalism: Subjects and Issues

  «Two Types of Inter-Action of Literary Reviewer with Text»

  The author analyzes the existence of the genre of literary review in modern thin magazine and newspaper press. Carried out content analysis of reviews taken from newspapers and thin magazines (these including “НГ-ExLibris” and “Kommersant- Weekend”) allows us to single out two literary-critical paradigms, within the frames of which modern reviewers work. These are Western and traditional Russian para­digms.
  Keywords: literary review, literary-critical paradigm
  Anastasiya G. Bashkatova 138
• Criticism and Bibliography

  «“The Talks about the History of Television” by R. Boretzky»

  On R. Boretzky “The Talks about the History of Television” monograph
  Keywords: review, history of television
  Rafail P. Ovsepyan 150

• «“Foreign Literature in Journalism Education” from the Chair of Foreign Journalism and Literature»

  Review on “Foreign Literature in Journalism Education”
  Keywords: review, foreign literature, journalism education
  Tatyana E. Komarovskaya 164