National identity as country’s image component
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Ekaterina A. Toropova
PhD Student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: katyuester@gmail.comSection: Advertising and Public Relations
The article reviews different identity and nation definitions. The issues under discussion include national identity concept, its structure and the ways of identification. Special attention is paid to national identity importance for country image communication.