Communication strategy in PR: brand, image, reputation
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Viktoriya L. Mikhalchenko
Phd Student at the Сhair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: mix.victoria@gmail.comSection: Advertising and Public Relations
The article is connected with the problem of the definition of the concepts of brand, image and reputation, as well as their complex interactions for the realization of communication strategy.