Internet communication and tendencies of transformation of PR system
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Marina G. Shilina
PhD in Philology, Researcher at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: marina.shilina@gmail.comSection: Advertising and Public Relations
In the article Internet communication characteristics are investigated. The author ascertains that Internet communication is a new object in the theory of public relations and enters system of definitions and classification of net communications, comes to a conclusion about development of the Internet communication and public relations as a system from manipulative to collaborative paradigm.