Issue

Content:

• New Media

  «Transformation of television news videos characteristics on VK and Telegram social networks»

  The processes of digitalization are changing the ways people consume television news and news in general. Online videos are gaining more popularity, especially among younger audience. Traditional media, including 24-hour news channels, are learning to adapt their content to the digital platforms. This study uses quantitative content analysis to explore the online news videos transformation trends on the two most popular in Russia social networks VK and Telegram. They include abandoning voiceovers and on-camera work, replacing verbal audio with music and fonts, introducing new formats (the most popular is self-contained adapted package with video or photos, fonts and music) and using raw video accompanied by text only. We also identify key specific features in terms of online news video production, UGC usage, duration of video materials and preferred formats for each platform (VK and Telegram). The findings offer deeper perspective on the key differences between the traditional and online news videos.
  Keywords: online news videos, news TV channels, digital platforms, VK, Telegram
  DOI: 10.55959/msu.vestnik.journ.5.2024.326
  Karine V. Chobanyan 3
• Modern Journalism: Subjects and Issues

  «Personal qualities in women’s media images (2020–2023)»

  The article presents the results of a study devoted to the identification of the axiological foundations of female media images in the Russian media. The global value conflict is recognized by the authors as the methodological basis of the study. The balance of social statuses and personal qualities of the heroines presented in 128 texts of major genre forms published in 2020–2023 has been determined. The theoretical basis of the study was Russian and foreign gender researches, as well as religious, artistic, folklore texts representing the traditional values of the Russian people, as well as current sociological data and documents. The multi-stage methodology, which made it possible to identify the qualitative and quantitative characteristics of female images, includes the construction of a model matrix, content analysis (open and latent assessments), systematization of qualities (business, moral, intellectual, civil), establishment of modality (positive-negative), analysis of objects and subjects of assessments. The axiological approach to the study allowed us to establish the dominant personal qualities of images (sincerity, kindness, responsiveness, hard work, perseverance). It is shown that personality qualities comparable to traditional spiritual values are supported by the authors of the texts, their heroines, and other participants. There is a connection between “character qualities – assessment of qualities – affirmation of values”. The antagonism of traditional values for Russian society and neoliberal values is deepening in comparison with the results of previous years’ research.
  Keywords: female media images, axiological media discourse, values, gender studies, portrait essays, interviews, personal qualities
  DOI: 10.55959/msu.vestnik.journ.5.2024.2753
  Tatiana I. Frolova, Taibat S. Agasieva 27
• Sociology of Journalism

  «Key qualities of leaders of media organisations»

  The article is devoted to the study of understanding of leadership in Russian media organisations. The main qualities of a modern media leader are highlighted, as well as the conditions and factors that influence the emergence of a leader’s leadership status and its maintenance. The novelty of the article lies in the fact that the phenomenon of leadership is studied in the context of large-scale transformation of the media industry based on digitalisation and «platformisation» of the media system. The study revealed that the radical changes in the media system have not had a direct impact on the set of qualities of leaders of media organisations — there is virtually no «digital footprint» in them. Nevertheless, due to the uncertain context and the transformations caused by the development of the industry — in particular, changes in working conditions and the expansion of employee functionality — a leader needs to possess not only the «classic» set of leadership qualities, but also a number of qualities unique to specific segments of the media system in order to work effectively. In addition, for the formation of leadership status in the media, in addition to the usual factors associated with the characteristics of the leader’s personality and the presence of his team, it is critically necessary to develop a personal brand, as well as the brand of his enterprise.
  Keywords: media management, leadership, media, qualities of media leaders
  DOI: 10.55959/msu.vestnik.journ.5.2024.5478
  Victoria V. Massan 54

• «Media consumption of Donbass students: resources, formats, estimates»

  The results of a survey conducted in December 2023 at three DPR universities – Donetsk State University (DonSU), Donbass National Academy of Building and Architecture (DonNABA) and Donetsk National Technical University (DonNTU) were examined. The survey involved 378 students representing different courses and areas of study and constituting a representative sample of the student population of those higher educational institutions. The survey revealed respondents’ preferred media resources, ways of working with them, clarified how students perceive media content and what factors influence their assessment. The resulting picture of student media consumption in the DPR is compared with the current understanding of the relationship between young Russians and the world of media. It is concluded that the media consumption of Donbass students, despite the specific situation in which that new region of the country is located, does not differ from the media consumption of their peers in the rest of Russia and is determined by the tendency to personalize that process, to obtain an emotional mood from immersion in the media environment and to gain the result of such a process of individual and social identity.
  Keywords: media consumption, media content, student psychology, social network, online media, Donbass
  DOI: 10.55959/msu.vestnik.journ.5.2024.7999
  Natalia M. Moskalenko 79
• Theory of Journalism and Media

  «Evolution of the role of media in US information security doctrines in the XXI century»

  he article reveals the current problem of determining the media role in US doctrinal documents related to information security. In particular, the article analyzes documents adopted over the past twenty years, which allows to identify the evolution of the American leadership’s understanding of the media concept in the US national security system. The research methodology is based on a systematic approach and includes methods of a general scientific group (analysis, synthesis, induction, deduction), as well as a number of special methods: historiographic analysis of scientific literature on the research topic; political and legal analysis of doctrinal documents; comparative analysis and method of historical retrospection. Based on the research results, the author concluded that over the past half century, US doctrine in the field of media has evolved from an understanding of media as a tool of deterrence to an active means of supporting US information operations. This approach allows the American leadership to pursue a systematic policy of using media as an offensive resource in information wars.
  Keywords: media concept, US security doctrine, media resource, information security, information sovereignty, state information policy
  DOI: 10.55959/msu.vestnik.journ.5.2024.100114
  Andrei V. Kochkin 100
• History of Journalism

  «The weekly magazine “Life and Court” (1911–1917) in the context of typological transformations of the press at the beginning of the 20th century»

  The compositional-graphic and content-thematic models of the specialized illustrated weekly magazine “Life and Court” were analyzed in the context of the typological development of the press at the beginning of the 20th century. Using the example of the magazine “Life and Court,” the influence of economic (the rise of capitalism), technological (the introduction of photography and new printing technologies), and social (urbanization) factors on the emergence of a unique eclectic format in the press at the beginning of the 20th century is explored. This hybrid format combined thematic specialization with a desire to broaden the range of issues covered, featured a diverse and sometimes excessive use of illustrations, and exhibited both a pragmatic commercial approach and civic engagement. For the first time, based on archival materials, the article uncovers the stages of the creative biography of Alexander S. Zalshupin, an enterprising publisher of the early 20th century.
  Keywords: “Life and Court”, A. S. Zalshupin, B. V. Zalshupin, illustrated magazine
  DOI: 10.55959/msu.vestnik.journ.5.2024.115139
  Olga S. Kruglikova, Konstantin V. Silantiev 115
• Essay

  «Transformation of media communication under the influence of digital technologies: theoretical and methodological aspect»

  The main trends and prospects for media development occurring under the influence of information and digital technologies were analyzed. Before the advent of digital technologies, the search for theoretical and methodological justifications for media activities was carried out within the media system: forms, genres, typology, etc. Modern approaches to the study of media communication and journalism include sociocultural and socio-demographic characteristics of the audience, analysis of various forms of “feedback” with communicative communities. In research projects, there has been a transition from a “linguistic turn” to a communicative one, to the construction of media models, which indicates a transformation of cognitive strategies within the framework of the neoclassical methodology for studying the media industry. The subject of the new theory of media communication and journalism is not only a set of facts or opinions, but the value orientations, mental programs and models of social behavior of the audience that constitute the fundamental characteristics of the media communication process.
  Keywords: media theory, communication theory, methodology, digital technologies, linguistic turn, communication turn
  DOI: 10.55959/msu.vestnik.journ.5.2024.140151
  Evgeny Ya. Dugin 140