Transformation of television news videos characteristics on VK and Telegram social networks

Section: New Media

The processes of digitalization are changing the ways people consume television news and news in general. Online videos are gaining more popularity, especially among younger audience. Traditional media, including 24-hour news channels, are learning to adapt their content to the digital platforms. This study uses quantitative content analysis to explore the online news videos transformation trends on the two most popular in Russia social networks VK and Telegram. They include abandoning voiceovers and on-camera work, replacing verbal audio with music and fonts, introducing new formats (the most popular is self-contained adapted package with video or photos, fonts and music) and using raw video accompanied by text only. We also identify key specific features in terms of online news video production, UGC usage, duration of video materials and preferred formats for each platform (VK and Telegram). The findings offer deeper perspective on the key differences between the traditional and online news videos.

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To cite this article: Chobanyan K. V. (2024) Transformatsiya kharakteristik tele- vizionnykh videonovostey na platformakh VK i Telegram [Transformation of televi- sion news videos characteristics on VK and Telegram social networks]. Vestnik Mos- kovskogo Universiteta. Seriya 10. Zhurnalistika 5: 3–26. DOI: 10.55959/msu.vestnik. journ.5.2024.326