Structural Elements of Posts in Telegram and VK News Channels

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Daria M. Vyugina

PhD in Philology, Senior Lecturer at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia; ORCID 0000-0002-2227-6804

e-mail: vyugina.msu@mail.ru
Elena A. Salikhova

Lecturer at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia; ORCID 0000-0002-4158-7456

e-mail: ekostyuk19@gmail.com
Gelia S. Filatkina

PhD in Philology, Associate Professor at the Chair of Foreign Journalism and Literature, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia; ORCID 0000-0003-1306-302X

e-mail: geliafilatkina@gmail.com

Section: New Media

The article deals with the characteristics of news posts construction in highly rated Telegram channels and VK communities. During the analysis of 1133 posts in three Telegram channels and three VK communities, a certain scheme of constructing news publications consisting, as a rule, of a headline, a subheading, and the main text was revealed. The evaluation of the event can be contained in the headline complex or in the body of the news story itself. At the same time, messages can be endowed with a certain tone (positive or negative) due to additional multimedia elements accompanying the post (illustrations, photos, video, audio, memes, stickers, emoji), text highlights, lexical and graphic features.

Keywords: social media, Telegram, VK, digital youth, agenda
DOI: 10.30547/vestnik. journ.5.2023.2239

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To cite this article: Vyugina D. M., Salikhova E. A., Filatkina G. S. (2023) Struk- turnye elementy postov novostnykh kanalov v Telegram i VK [Structural Elements of Posts in Telegram and VK News Channels]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 5: 22–39. DOI: 10.30547/vestnik.journ.5.2023.2239