Traditional Media and Social Media: Dialectics of Social Conflicts (2021–2022)

Section: Discussion

It is obvious to all of us that any society is involved in the discussion of various conflicts that are related to different aspects of life: politics, economics, science, etc. What forms the public agenda can be understood if we turn to official media. However, in recent decades, with the development of technology, it has become possible to explore new media, especially social networks. The purpose of this article is to find in media publications and social networks the topic of conflicts that most often become the subject of discussion. To accomplish this task, ten categories of conflicts are distinguished, as well as keywords for each of them. The article provides a quantitative and qualitative content analysis of the publications in Russian media and social networks from June 1, 2021 to June 1, 2022. The analysis shows that official media and social networks do not differ in terms of the topic – both of them touch upon the same conflicts. The topic began to develop first in media, later social network users started to discuss it. The greatest surge in the discussion occurred in the spring of 2022 associated with the start of the special military operation of the Russian Federation in Ukraine. The decline of interest in the topic of conflict was in April 2022, which is accounted for by the tightening of legislation, the blocking of access to some of the resources and the audience’s fatigue with conflict issues.

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To cite this article: Krasheninnikova M.A., Nikolskaya E.S. (2022) Traditsionnye SMI i sotsial'nye media: dialektika sotsial'nykh konfliktov (2021–2022) [Traditional Media and Social Media: Dialectics of Social Conflicts (2021–2022)]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 5: 103–135. DOI: 10.30547/vestnik.journ.5.2022.102128