Socio-Political Segment of Media Consumption of Modern Youth Living in the Saratov Region as a Factor in the Formation of Political Attitudes and Preferences
Download paperDoctor of Political Science, Professor at the Chair of Political Science, Law Faculty, Saratov National Research State University named after N. G. Chernyshevsky, Saratov, Russia
e-mail: aldr.kazakov@gmail.comDoctor of Political Science, Professor, Head of the Chair of Political Science, Law Faculty, Saratov National Research State University named after N. G. Chernyshevsky, Saratov, Russia
e-mail: vil57@yandex.ruDoctor of Political Science, Professor at the Chair of Political Science, Law Faculty, Saratov National Research State University named after N. G. Chernyshevsky, Saratov, Russia
e-mail: nikshestov@mail.ruSection: Sociology of Journalism
Within contemporary scholarship, various aspects of media consumption of the “digital” generation are actively studied. However, there is still not enough research on the relationship between young people’s typical media practices and their inherent political ideas, values, and attitudes. This article is aimed at partially filling this gap by revealing a connection between the kinds of mass media and media sources young Russians use to get information about everything that is going on, on the one hand, and what they feel about politics, which ideologies they share and how they see their country’s future, on the other. The empirical data of the study contain the results of an online survey of more than five hundred young people (from 14 to 35 years old) living in the Saratov region, and three focus group interviews in which 36 people took part. Some of the results obtained are brought into correlation with the conclusions made by Russian Public Opinion Research Center and Public Opinion Foundation specialists. Among other things, it is confirmed that many young people do not trust the sources from which they receive information. It is also found that the attitude of respondents to ideologies and various options for future political structure of Russia depends on the source of information they use.
DOI: 10.30547/vestnik.journ.3.2022.334References:
Anikina M. E. (2017) Mediapotreblenie rossiyskikh shkol’nikov: tsentr i regiony [Russian Schoolchildren’s Media Consumption: the Center and the Regions]. MediaAl’manah 4: 50–62. (In Russian)
Borovlev A. E. (2017 Osobennosti mediapredpochteniy starsheklassnikov v regional’nom diskurse [Media Preferences of High School Students in the Regional Discourse]. Molodoy issledovatel’ Dona 5 (8): 163–169. (In Russian)
Brodovskaya E. V., Huang T. (2019) Tsifrovoe pokolenie: grazhdanskaya mobilizatsiya i politicheskiy protest rossiyskoy molodezhi [Digital Generation: Civil Mobilization and Political Protest Among Russian Youth]. Monitoring obshchestvennogo mneniya: ekonomicheskie i social’nye peremeny 5 (153): 3–18. (In Russian)
Chebotareva I. V., Mrochko L. V., Pirogova L. I. (2019) Prichiny i osobennosti protestnykh nastroeniy v molodezhnoy srede [Causes and Special Aspects of Protest Sentiments Among Young People]. Ekonomicheskie i social’no-gumanitarnye issledovaniya 3 (23): 145–152. DOI: 10.24151/2409-1073-2019-3-145-152 (In Russian)
Cherevko T. S. (2017) Novost’ v usloviyah menyayushchegosya mediapotrebleniya [Affects of Changing Media Consumption on News]. Vek informacii 2 (2): 170–171. (In Russian)
Cherevko T. S. (2018) Modeli monetizacii novostnogo kontenta v usloviyah menyayushchegosya mediapotrebleniya [Monetization Models of News Content in the Conditions of Changing Media Consumption]. In Zhurnalistika v 2017 godu: tvorchestvo, professiya, industriya: Materialy mezhdunarodnoy nauchno-prakticheskoy konferentsii, Moskva, 05–07 fevralya 2018 goda [Journalism in 2017: Creative Work, Profession, Industry: Proceedings of the International Research-to-Practice Conference, Moscow, February 5–7, 2018]. Moscow: MediaMir Publ.; MSU Faculty of Journalism Publ. (In Russian)
Cherevko T. S., Dunas D. V., Tolokonnikova A. V. (2018) Novosti v uslovijah internetizacii: analiz novostnogo potreblenija studentov [News in the Networked Era: an analysis of Students’ News Consumption]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 1: 3 25. DOI: 10.30547/vestnik.journ.1.2018.325 (In Russian)
Couldry N., Hepp A. (2016) The Mediated Construction of Reality. Cambridge: Polity.
Courtois C., Mechant P., Paulussen S., De Marez L. (2011) The Triple Articulation of Media Technologies in Teenage Media Consumption. New Media & Society 14 (3): 401–420. DOI: https://doi.org/10.1177/1461444811415046
Davletshina M. I. (2021) Mediapraktiki sovremennykh detey mladshego shkol’nogo vozrasta [Media Practices of Modern Primary School-Aged children]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 5: 3–26. DOI: 10.30547/vestnik.journ.5.2021.326 (In Russian)
Drinova E. M., Morozov S. I., Pankratov S. A. (2021) Postinformatsionnaya epokha: molodezhnye protesty v kontekste global’noy tsifrovoy kul’tury [Post-Information Era: Youth Protests in the Context of Global Digital Culture].Obshchestvo: politika, ekonomika, pravo 9 (98): 13–17. DOI: https://doi.org/10.24158/pep.2021.9.1 (In Russian)
Dunas D. V. (2017) Paradigmal’nyy podkhod k izucheniyu SMI: opyt zarubezhnykh issledovateley [Paradigmatic Approach to Media Studies: the Experience of Foreign Researchers]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 4: 3–16. (In Russian)
Dunas D. V., Tolokonnikova A. V., Cherevko T. S. (2018) Nablyudenie za potrebleniem informatsionnogo kontenta studentami fakul’teta zhurnalistiki MGU [Monitoring the Consumption of News Content by Students of the Faculty of Journalism of Lomonosov Moscow State University]. Mediascope 4. (In Russian). Available at: http://www.mediascope.ru/2483 (accessed: 11.12.2021). DOI: 10.30547/mediascope.4.2018.1
Dunas D. V., Vartanov S. A., Kul’chitskaya D. Yu., Salikhova E. A., Tolokonnikova A. V. (2019) Teoreticheskie aspekty izucheniya mediapotrebleniya rossiyskoy molodezhi: k peresmotru teorii ispol’zovaniya i udovletvoreniya [Theoretical Aspects of Russian Youth Media Consumption: to the Revision of Uses and Gratifications Theory]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 2: 3–28. DOI: 10.30547/vestnik.journ.2.2019.328 (In Russian)
Dunas D. V., Vartanov S. A., Kul’chitskaya D. Yu. et al. (2020) Motivatsionnye faktory mediapotrebleniya «tsifrovoy molodezhi» v Rossii: rezul’taty pilotnogo issledovaniya [Motivation Factors in Media Consumption of “Digital Youth” in Russia: Results of a Pilot Study]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 2: 3–27. DOI: 10.30547/vestnik.journ.2.2020.327 (In Russian)
Fedorov A. V. (2013) Mediaobrazovanie: istoriya, teoriya i metodika [Media Education: History, Theory and Methodology]. Moscow: Direkt-Media Publ. (In Russian)
Filatkina G. S., Davletshina M. I. (2019) Mediapotreblenie molodezhi: teoreticheskiy obzor issledovaniy (na primere Ispanii, Brazilii, Argentiny i Meksiki) [Youth Media Consumption: a Theoretical Review of Research (a case study of Spain, Brazil, Argentina, and Mexico)]. MediaAl’manah 3: 95–103. DOI: 10.30547/mediaalmanah.3.2019.95103 (In Russian)
Frolova T. I., Obraztsova A. Yu. (2017) Mediagramotnost’ shkol’nikov v otsenke uchiteley i roditeley: rezul’taty issledovaniya [School Children’s Media Literacy as Seen by Teachers and Parents: Results of a Research]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 4: 58–77. (In Russian)
Gracheva M. S. (2016) Politicheskiy protest sovremennoy molodezhi v kontseptual’nom osmyslenii zapadnoy politologii [Modern Youth Political Protest in the Conceptual Comprehension of Western Political Science]. Vestn. Mosk. gos. obl. un-ta. Seriya: Istoriya i politicheskie nauki 5: 138–142. DOI: https://doi.org/10.18384/2310-676X-2016-5-138-142 (In Russian)
Hepp A. (2016) Pioneer Communities: Collective Actors in Deep Mediatisation. Media, Culture & Society 38 (6): 918–933.
Ignatovskiy Ya. R. (2021) Rol’ tsifrovizatsii v transformatsii rossiyskogo politicheskogo protesta [The Role of Digitalization in the Transformation of Russian Political Protest]. Vlast’ 29 (1): 84–89. DOI: https://doi.org/10.31171/vlast.v29i1.7917 (In Russian)
Khagurov T. A., Ostapenko A. A. (2019) Dinamika mirovozzrencheskikh ustanovok molodezhi Kubani [The Dynamics of Worldview Attitudes of the Kuban Youth]. Vestn. Ros. un-ta druzhby narodov. Seriya: Sotsiologiya 19 (3): 470–480. DOI: 10.22363/2313-2272-2019-19-3-470-480 (In Russian)
Kolomiets V. P. (2010) Mediasreda i mediapotreblenie v sovremennom rossiyskom obshchestve [Media Environment and Media Consumption in Modern Russian Society]. Sotsiologicheskie issledovaniya 1 (309): 58–65. (In Russian)
Komarova A. A. (2018) Osnovnye tendentsii mediapotrebleniya v Rossii v usloviyakh dinamicheski menyayushchiesya real’nosti [The Main Trends in Media Consumption in Russia in a Dynamically Changing Reality]. Vestnik universiteta 5: 162–166. DOI: https://doi.org/10.26425/1816-4277-2018-5-162166 (In Russian)
Kovtun E. I. (2019) Predstavleniya moskovskoy molodezhi o protestnoy aktivnosti (po dannym sotsiologicheskogo oprosa) [Moscow Youth Perceptions of Protest Activity (according to the data of a sociological survey)]. Vestn. Mosk. un-ta. Ser. 12: Politicheskie nauki 1: 87–94. (In Russian)
Kul’chitskaya D. Yu., Filatkina G. S. (2021) Fonovoe mediapotreblenie kak chast’ mediapraktik rossiyskoy «tsifrovoy molodezhi» [Background Media Consumption as Part of Russian Digital Youth Media Practices]. Mediascope 1. Available at: http://www.mediascope.ru/2680 (accessed: 11.12.2021). DOI: 10.30547/mediascope.1.2021.2 (In Russian)
Kul’chitskaya D. Yu., Vartanov S. A., Dunas D. V. et al. (2019) Mediapotreblenie molodezhi: spetsifika metodologii issledovaniya [Youth Media Consumption: Specific Features of the Research Methodology]. Mediascope 1. (In Russian). Available at: http://www.mediascope.ru/2529 (accessed: 10.12.2021). DOI: 10.30547/mediascope.1.2019.9
Lavrikova A. A. (2021) Politicheskoe uchastie molodezhi v usloviyakh neopredelennosti: tendentsii i perspektivy razvitiya [Youth Political Participation in the Conditions of Uncertainty: Development Trends and Prospects]. Upravlenie ustoychivym razvitiem 2 (33): 63–68.
Len’kov R. V., Kolosova O. A., Kovaleva S. V. (2021) Sotsial’no-psikhologicheskaya diagnostika i prognozirovanie protestnogo povedeniya molodezhi v tsifrovoy srede [Socio-Psychological Diagnostics and Forecasting Youth Protest Behavior in the Digital Environment]. Tsifrovaya sotsiologiya 4 (1): 31–41. DOI: https://doi.org/10.26425/2658-347X-2021-4-1-31-41 (In Russian)
Lunt P., Livingstone S. (2016) Is ‘Mediatization’ the New Paradigm for our Field? A commentary on Deacon and Stanyer (2014, 2015) and Hepp, Hjarvard and Lundby (2015). Media, Culture & Society 38 (3): 462–470. DOI: https:// doi.org/10.1177/0163443716631288
Makeenko M. I. (2017) Razvitie teoriy media v rossiyskikh nauchnykh zhurnalakh v 2010-e gg.: rezul’taty pervogo etapa issledovaniy [Elaboration of Media Theories in Russian Academic Journals in the 2010s: Results of the First Research Stage]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 6: 3–31. (In Russian)
Negrov E. O. (2021) Rol’ i osobennosti molodezhnogo politicheskogo onlayn-aktivizma v sovremennoy Rossii [The Role and Features of Youth Political Online Activism in Modern Russia]. Vestn. Ros. un-ta druzhby narodov. Seriya: Politologiya 23 (1): 18–30. DOI: 10.22363/2313-1438-2021-23-1-18-30 (In Russian)
Obraztsova A. Yu. (2014) Osobennosti mediapotreblenija detej shkol’nogo vozrasta (na primere g. Uglich) [Specificity of School-Aged Children’s Media Consumption (a case study of the city of Uglich)]. Mediascope 4. (In Russian). Available at: http://www.mediascope.ru/1648 (accessed: 11.12.2021).
Pankratova E. V. (2021) Motivatsiya protestnogo politicheskogo uchastiya molodogo i starshego pokoleniy v predstavleniyakh rossiyan (na materiale interv’yu) [Motivation for the Participation of the Younger and Older Generations in Political Protests as Viewed by Russians (based on interviews)]. Kompleksnye issledovaniya detstva 3 (1): 38–47. DOI: https://www.doi.org/10.33910/2687-0223-2021-3-1-38-47 (In Russian)
Papacharissi Z. (2009) Uses and Gratifications. In D. W. Stacks, M.B. Salwen (eds.) An Integrated Approach to Communication Theory and Research. New York: Routledge. Pp. 137–152.
Poluekhtova I. A. (2018) Dinamika motivatsionnoy struktury telepotrebleniya rossiyan [Dynamics of the Motivational Frame of Russians’ TV Consumption]. Mediascope 4. (In Russian). Available at: http://www.mediascope.ru/2508 (accessed: 11.12.2021). DOI: 10.30547/mediascope.4.2018.8
Popova O. V., Lagutin O. V. (2019) Politicheskie nastroeniya molodezhi: loyal’nost’ ili protest? [Political Views of Youth: Loyalty or Protest?]. Vestnik Rossiyskogo universiteta druzhby narodov. Seriya: Politologiya 21 (4): 599–619. DOI: 10.22363/2313-1438-2019-21-4-599-619 (In Russian)
Pyrma R.V. (2019) Protestnye nastroeniya rossiyskoy molodezhi v tsifrovoy seti [Protest Sentiments of Russian Youth in the Digital Network]. Gumanitarnye nauki. Vestn. Fin. un-ta 9 (6 (42)): 100–110. DOI: https://doi.org/10.26794/2226-7867-2019-9-6-100-110 (In Russian)
Riekkinen M.A. (2017) Uchastie nesovershennoletnikh v obshchestvenno-politicheskoy zhizni s pozitsiy mezhdunarodnogo i rossiyskogo prava [Participation of Minors in Public Affairs from the Perspective of International Law and RF Law]. Obshchestvo: politika, ekonomika, pravo 12: 125–129. DOI: https://doi.org/10.24158/pep.2017.12.27 (In Russian)
Rudenkin D. V., Porozov R. Yu. (2018) Sotsial’nye nastroeniya rossiyskoy molodezhi v usloviyakh stabilizatsii obshchestva [Social Sentiments of Russian Youth in the Context of Societal Stabilization]. Colloquium-journal 11 (3 (22)): 30–33. (In Russian)
Ruggiero T. E. (2000) Uses and Gratifications Theory in the 21st Century. Mass Communication & Society 3 (1): 3–37. DOI: 10.1207/S15327825MCS 0301_02
Salin P.B. (2018) Sposoby neytralizatsii destruktivnykh aspektov politicheskoy deyatel’nosti studencheskoy molodezhi [Methods of Neutralization of the Destructive Aspects of Students’ Political Activities]. Gumanitarnye nauki. Vestnik Finansovogo universiteta 8 (4 (34)): 76–81. DOI: 10. 26794/2226-7867-2018-8-4-76-81 (In Russian)
Shentyakova A. V., Grishin N. V. (2021) Mobilizatsiya politicheskogo protesta molodezhi i rossiyskie videoblogery: rezul’taty kognitivnogo kartirovaniya [Mobilization of Youth Political Protest and Russian Video Bloggers: Cognitive Mapping Results]. Galactica Media: Journal of Media Studies 3 (2): 88–109. DOI: 10.46539/gmd.v3i2.155 (In Russian)
Shchepilova G. G. (2014) Potrebnost’ auditorii v internete i traditsionnykh SMI [Audience Needs for the Internet and Traditional Media]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 5: 46–54. (In Russian)
Soldatova G. U., Rasskazova E. I., Nestik T. A. (2017) Tsifrovoe pokolenie Rossii: kompetentnost’ i bezopasnost’ [Russia’s Digital Generation: Competence and Security]. Moscow: Smysl Publ. (In Russian)
Sundar S. S., Limperos A. M. (2013) Uses and grats 2.0: New Gratifications for New Media. Journal of Broadcasting & Electronic Media 57 (4): 504–525. DOI: https://doi.org/10.1080/08838151.2013.845827
Titov V. V. (2020) Strategii sotsial’nogo protesta molodezhi v runete: sravnitel’nyy analiz pokoleniy y i z [Strategies of Youth Social Protest on Runet: a Comparative Analysis of Generations Y and Z]. Monitoring obshchestvennogo mneniya: ekonomicheskie i sotsial’nye peremeny 3 (157): 139–158. DOI: 10.14515/monitoring.2020.3.1674 (In Russian)
Titov V. V., Samokhvalov N. A. (2020) K voprosu o nekotorykh prichinakh «omolozheniya» protestnykh nastroeniy v Rossii [To the Possible Causes of ‘Rejuvenation’ of the Protest Sentiments in Russia]. Via in tempore. Istoriya. Politologiya 47 (1): 211–217. DOI: https://doi.org/10.18413/2687-0967-2020-47-1-211-217 (In Russian)
Tolokonnikova A. V., Cherevko T. S. (2016) Potreblenie novostnoy informatsii v Internete studentami MGU imeni M. V. Lomonosova [Online News Consumption by Students of Lomonosov Moscow State University]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 4: 160–179. (In Russian)
Vartanova E. L. (2014) Postsovetskie transformatsii rossiyskikh SMI i zhurnalistiki [Post-Soviet Transformations of Russian Media and Journalism]. Moscow: MediaMir Publ. (In Russian)
Vartanova E. (2019) Russian Media: a Call for Theorising the Economic Change. Russian Journal of Communication 11: 22–36. DOI: https://doi.org/10.1080/19409419.2019.1572531
V’yugina D. M. (2018) Internet v ezhednevnom mediapotreblenii tsifrovogo pokoleniya Rossii [The Internet in Everyday Media Consumption of Russian Digital Generation]. Mediascope 3. (In Russian). Available at: http://www.mediascope.ru/2475 (accessed: 11.12.2021). DOI: 10.30547/mediascope.3.2018.11
Zelentsov M. V. (2019) Novostnoe mediapotreblenie v 2018 godu: glavnye trendy i praktiko-orientirovannyy vzglyad na definitsiyu [News Media Consumption in 2018: the Main Trends and Practice-Oriented View on the Definition]. In Media v sovremennom mire. 58-e Peterburgskie chteniya: Sbornik materialov Mezhdunarodnogo nauchnogo foruma. V 2-kh tomakh, Sankt-Peterburg, 18–19 aprelya 2019 goda [Media in the Modern World. The 58th Petersburg Readings: Proceedings of the International Scientific Forum. In 2 vol. St. Petersburg. April 18-19, 2019]. St. Petersburg: St. Petersburg State Univ. Publ. Pp. 192–194. (In Russian)
Zelentsov M. V. (2022) Kul’tura novostnogo mediapotrebleniya v Runete: tochki vkhoda [Culture of News Media Consumption on Runet: Points of Entrance]. Informacionnoe obshchestvo 1: 38–49. DOI: https://doi.org/10.52605/16059921_2022_01_38 (In Russian)
Zubok Yu. A., Chuprov V. I. (2020) Zhiznennye strategii molodezhi: realizatsiya ozhidaniy i sotsial’nye nastroeniya [Youth Life Strategies: Implementation of Expectations and Social Sentiments]. Monitoring obshchestvennogo mneniya: ekonomicheskie i sotsial’nye peremeny 3 (157): 13–41. DOI: https://doi.org/10.14515/monitoring.2020.3.1602 (In Russian)
To cite this article: Kazakov A.A., Vilkov A.A., Shestov N.I. (2022) Potreblenie sotsial'no-politicheskoy informatsii molodezh'yu Saratovskoy oblasti kak faktor formirovaniya politicheskikh ustanovok i predpochteniy [Socio-Political Segment of Media Consumption of Modern Youth Living in the Saratov Region as a Factor in the Formation of Political Attitudes and Preferences]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 3: 3–34. DOI: 10.30547/vestnik.journ.3.2022.334