Media Practices of Modern Primary School-Aged Children

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Mayya I. Davletshina

PhD student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Sociology of Journalism

This paper analyses the media practices of children aged 8–10 studying in the third grade of four Moscow schools. In the study, the method of a survey conducted in the online format was used. Overall, 142 questionnaires were analysed. As a result, it was revealed that only television captivates children’s attention the way the Internet does. Often TV serves as a kind of socializer that can unite people and help them to create a joint experience. By contrast, the use of the Internet is largely an individual media practice. The questions about radio evoke a lot of negative feedback. We attribute this to the fact that it is the only kind of media that children cannot break off contact with on their own, because mostly they listen to the radio in a car together with their parents, and they themselves are hardly the initiators of this media practice. Print media turns out to be the least popular type of media among all. The explanation is simple: the print market today fails to provide products of interest to the children of this age.

Keywords: media consumption, children’s audience, media practices, primary schoolers
DOI: 10.30547/vestnik.journ.5.2021.326


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