Paralinguistic Means in the Information-Analytical Discourse: the Perceptive Aspect

Section: Media Language

The article examines paralinguistic means of communication as components of non-verbal semiotics of information-analytical discourse. The authors describe the methodology of the applied research of the audience’s perception and assessment of the presenter’s non-verbal actions, which was carried out on the material of the video clips of the program "Results of the Week with Irada Zeynalova" on the NTV channel. The products of multiformat presentation of news – textual and audiovisual – are compared. The effectiveness of the use of non-verbal means of communication as a component of the polysemiotic code of discourse is determined by the fact that the recipient of the news message recognizes the validity and fairness of the broadcast point of view. The degree of dependence of the addressee's decision on the persuasiveness of the presenter’s position on the subjective-evaluative characteristics of the non-verbal in the television journalistic text is determined by a number of features relevant for the transmitted information. The high indicators of negative assessment of the non-verbal actions of the TV presenter revealed during the analysis of the recipients' communicative reactions are associated, as a rule, with external factors: increased emotionality, overexpression and unjustified motor activity in the process of transmitting information.

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