News Media Narrative in the Vkontakte Social Network: Discursive Features

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Olga R. Alevizaki

Doctor of Philology, Head of the Chair of Theory and Methods of Editing, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

Irina B. Aleksandrova

PhD in Philology, Associate Professor at the Chair of Russian Language Stylistics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

Elena S. Kara-Murza

PhD in Philology, Associate Professor at the Chair of Russian Language Stylistics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

Vladimir V. Slavkin

PhD in Philology, Associate Professor, Head of the Chair of Russian Language, Stylistic, Faculty of Journalism at Lomonosov Moscow State University, Moscow, Russia


Section: Media Language

Social networks play a special role at the present stage of journalism development being used as platforms for posting media materials on the Internet. Leading Russian media outlets have their own pages on different social networks. As social network users primarily turn to news materials, the object of this research was the news discourse presented in the most popular social network in Russia, VKontakte. In a case study of materials from RBC, RIA Novosti and Komsomolskaya Pravda, the authors of the article examined the linguistic features of a modern news media text and media discourse, in particular the expressive possibilities of the news media narrative as one of the ways to organize narrative in a media text. High-quality news content generates a steady interest in information consumption through the VKontakte social network and therefore increases the engagement index of the media outlets that are represented there. The article uses such theoretical concepts as media text, media narrative, and narrative organization of a news text. A news media text is considered in the light of the categories of narrativeness, discursiveness, hypertextuality, polycodeness, and engagement.

Keywords: news discourse, social network, media narrative, macronarration, engagement, mass media’s SMM
DOI: 10.30547/vestnik.journ.3.2021.74101


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