Media System in the Context of a Region’s Development: an Econometric Analysis

Section: Sociology of Journalism

This paper presents the results of a research into the media systems of modern million cities in the context of major demographic, economic and socio-cultural characteristics of regions and endogenous media properties of print publications. The research conducted by the Faculty of Journalism of Lomonosov Moscow State University in 13 million cities examined the structure and typology of 403 newspapers. Using the methods of mathematical statistics and econometrics (in particular, factor analysis), the authors identified the most significant infrastructural and endogenous factors that clearly influence the models, typology, formats and content of the publications.

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