On Advertising in the Economy of the Soviet Press under NEP
Download paperPhD in Philosophy, Associate Professor at the Chair of Mass Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: mbabyuk@yandex.ruSection: History of Journalism
The article analyses the economic aspects of using advertising in Soviet print media in the 1920s. It says that the advertising market destroyed during the Civil War was revived in Soviet Russia with the transition to the New Economic Policy (NEP). On the basis of open sources and archival documents, the author claims that the process of development of the advertising market was not an easy one, it was accompanied by a number of political and economic problems. Nevertheless, by the mid-1920s advertising in the press had become an important economic factor ensuring its profitability. Despite the failure of NEP in the USSR, advertising continued to play a role in the economy of the Soviet media in the 1930s.
DOI: 10.30547/vestnik.journ.6.2018.113136References:
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